Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Selema Masekela Talks About Mami Wata’s Mission to Redefine Surf Lifestyle” by Will Seleo via The Inertia

by admin | Nov 24, 2021 | Community, Industry, News, Social Issues, Surf

Mami Wata seeks to change the global perception of African surf culture through establishing itself as a major brand in the surf lifestyle space. Photo: Mami Wata. Brands, and especially clothing brands, have a strangely powerful influence on our sense of...

“The Big-Wave Season Officially Opens for Jaws and Nazaré” by Alexander Haro via The Inertia

by admin | Nov 16, 2021 | Competitions, Industry, News, Surf

Big wave season is open. Grab your big wave guns. Photo: WSL/Bryanna Bradley On November 15, the World Surf League’s Big Wave season window officially opened. Two of the most exciting events in all of surfing are on standby for the next few months: the Quiksilver...

“Vans Marketing Executive on the Evolution of the Triple Crown of Surfing” by Tiffany Montgomery via Shop Eat Surf

by admin | Nov 10, 2021 | Community, Competitions, Industry, News, Surf

John John Florence, who won the digital Vans Triple Crown of Surfing in men’s in 2020 – Photo by Ryan Miller courtesy of Vans Click on the following link to view this interesting Shop Eat Surf Article: Vans Marketing Executive on the Evolution of the...

“Local Olympian Hosts Women’s Skate Event, Raises Money for Survivors of Domestic Violence” by Katie Lane via NBC

by admin | Oct 24, 2021 | Competitions, News, Olympics, Skateboard, Women's Market

TOKYO, JAPAN: Amelia Brodka of Poland competes during the Women’s Skateboarding Park Preliminary Heat on day twelve of the Tokyo 2020 Olympic Games at Ariake Urban Sports Park on August 04, 2021 in Tokyo, Japan. (Photo by Jamie Squire/Getty Images) La Paloma Theatre...

City of Huntington Beach Becomes 100th West Coast Municipality to Pass a Resolution Opposing New Offshore Drilling by Surfrider Foundation via Shop Eat Surf

by admin | Oct 20, 2021 | Industry, News, Political Action, Social Issues

River Jetties Huntington Beach credit Mona Haddad with Surfrider Foundation” Huntington Beach, Calif., October 20, 2021— Today, the Surfrider Foundation and ocean advocates are celebrating a significant victory after the City of Huntington Beach became the...

“THE 27TH ANNUAL TAMPA PRO is underway plus link to view the Finals as well as the 2020 Pro Contest” via SPoTtampa.com

by admin | Oct 15, 2021 | Community, Competitions, News, Skateboard

Skatepark of Tampa (BRA Distinguished Retail Member)* is back with the the most historic contest in skateboarding. Whether you’ll be coming to SPoT to experience the stoke first hand, or keeping it virtual and tuning in to the...