Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Outdoor Retailer Releases Education Schedule and Floor Plan For Snow Show” by Outdoor Retailer via Shop Eat Surf (plus free hotel room scholarship opportunity for BRA Retail Members)

by admin | Jan 14, 2022 | Community, Industry, News, Resources, Snowboard, Trade Shows

SAN JUAN CAPISTRANO, California – Outdoor Retailer Snow Show returns to Denver this month with a full schedule of in-person education and a redesigned floor plan structured around The Resource Center, a new information hub to access industry insight directly from...

“Volcom Unveils U.S. Olympic Snowboard Uniforms” by Tiffany Montgomery via Shop Eat Surf

by admin | Jan 12, 2022 | Competitions, Industry, News, Olympics, Snowboard

Men’s Brighton pullover jacket and the USST Hotlapper pant. Courtesy of Volcom Click on the following link to view additional official uniform photos from Volcom and related words via Shop Eat Surf: Volcom Unveils U.S. Olympic Snowboard Uniforms Be sure to...

“Lake Tahoe Breaks Record for Snowfall in December, Closing Resorts and Roads” by Staff writer via The Inertia

by admin | Dec 29, 2021 | News, Outdoor, Snowboard

Yeah, it’s deep. Photo: Palisades Tahoe It’s safe to say that Lake Tahoe, Calif. is off to a good start for winter. Maybe too good. The region smashed its record snow total for December, receiving a recorded 193.7 inches, topping the previous record of...

“GROUND GLASS: MARK SUCIU” by James Thompson via Jenkem Mag

by admin | Dec 14, 2021 | Awards, Community, Industry, News, Skateboard

2021 SOTY = Mark Suciu Everyone loves to say contests and awards don’t carry any weight in skateboarding, but every year, skaters seem to give a lot of weight to Thrasher’s Skater of the Year award. “SOTY Season” gives us a lot to debate about, like whether...

“Are skateboarders really solving the world’s problems, one trick at a time?” by David Wharton via Los Angeles Times

by admin | Dec 10, 2021 | Community, News, Skateboard

Members of the Aunt Skatie crew gather at the South Pasadena Skate Park on Nov. 14.(Brian van der Brug/Los Angeles Times) The women keep their distance. At first. Dressed in T-shirts and sneakers, skateboards in hand, they stand by a chain-link fence, talking,...

“Bettylou Sakura Johnson Bests Carissa Moore to Win Haleiwa Challenger, 2022 CT Rookie Class is Set” by Will Sileo via The Inertia

by admin | Dec 9, 2021 | Competitions, News, Surf

Bettylou Wins Haleiwa Photo: Tony Heff/WSL No better way to start your rookie season than by beating the best of the best. And 16-year-old North Shore local Bettylou Sakura Johnson did just that yesterday in the finals of the Haleiwa Challenger, overcoming...