Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“SURFER Magazine Just Published Its Last Issue” by Zach Weisberg via The Inertia

by admin | Oct 3, 2020 | News, Rest In Peace, Surf

The first and last covers of Surfer Magazine. According to SURFER Magazine Editor-in-Chief, Todd Prodanovich, issue number three of volume 61 will be the iconic publication’s final issue. Prodanovich posted the announcement on Instagram this morning...

“Trestles Has Been Saved (For Good, This Time) – AB 1426 PERMANENTLY PROTECTS SAN O STATE BEACH FROM ROAD INFRASTRUCTURE PROJECTS” by Owen James Burke via Surfer Magazine

by admin | Oct 1, 2020 | News, Surf, Sustainability

A near two-decades-long battle to permanently protect San Onofre State Beach from road development came to an end on Friday night when California Governor Gavin Newsom signed Assembly Bill 1426, prohibiting the development of any roadway(s) that might impact or...

“What Does the Reaction to Tyler Wright’s Stand Say About Surfers? SURF CULTURE, RACIAL JUSTICE AND SOCIAL MEDIA’S POISON PILL” by Todd Prodanovich via Surfer Mag

by admin | Sep 17, 2020 | Debate, Industry, News, Social Issues

Photo Credit: Ryan MillerTyler Wright, standing up for Black lives on her way to victory at the Tweed Coast Pro. On Sunday morning during the WSL’s Tweed Coast Pro pandemic-era specialty event, two-time world champion Tyler Wright made the biggest news (see: only...

“SES to Interview Industry Leaders During Surf Expo Connect” by Tiffany Montgomery via Shop Eat Surf

by admin | Sep 15, 2020 | Industry, News, Resources, Trade Shows

Clockwise from top left: Paul Naude, CEO of Stokehouse and owner of Vissla, Amuse Society and Sisstrevolution; Linsey and Karly Cottrell, who own Island Water Sports with their brother, Cheyne; Pura Vida Founders Paul Goodman and Griffin Thall; and Patrik Schmidle of...

“Should retailers get their workers and customers out to vote?” by Tom Ryan via Retail Wire

by admin | Sep 2, 2020 | Debate, News, Social Issues

Retailers have at least three paths to join in on the upcoming elections: giving their employees time off to vote, encouraging customers to go to the polls and selling election merchandise. More than 700 companies, including Walmart, Macy’s, Starbucks and Nike,...

“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

by admin | Sep 1, 2020 | Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this relevant Shop Eat Surf Article about this month’s Surf Expo connect Virtual Show from the perspective of Surf Expo Show Director, Emerald SVP and OG BRA Founder:  Roy Turner on How Virtual Surf Expo Will Work,...