Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Why A Protection Plan for Surfboards Might Be The Next Big Thing” by Vipe Desai via PropagandaHQ.net

by admin | Aug 31, 2020 | Associate Members, Industry, News, Resources, Retail Strategy, Surf

Challenging times are prime for innovation and during the pandemic and it’s great to see new ideas find their way into the industry. One new innovation that caught my attention was Surfcare, the world’s first surfboard protection plan. Where if your...

“American Airlines Completely Demolished This Guy’s Quiver and They’re Protected by the Fine Print” by Alexander Haro via The Inertia

by admin | Aug 10, 2020 | News, Surf

Three of the boards in question. How, exactly, does this level of damage occur? Photos: Thompson If you’ve traveled on an airplane with surfboards more than say, twice, it’s likely you’ve found a ding or two when you get to your destination. It’s a common story,...

“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

by admin | Jul 28, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA):  Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf...

“U.S. Postal Service Announces its First Loyalty Program” by Kristina Stidham via Total Retail

by admin | Jul 27, 2020 | News, Resources

The U.S. Postal Service announced a loyalty program designed to help smaller businesses, according to a press release obtained by Total Retail. Registered business users of USPS Click-N-Ship will earn credits by purchasing postal products they’re...

“Derek Ho, first Hawaiian male world surfing champ, dead at 55” by Dennis Romero via NBC News plus “ONE OF SURFING’S ALL-TIME GREATS DIED AFTER SUFFERING A HEART ATTACK” and “The Surf Community Remembers Pipe Legend Derek Ho” via Surfer Mag

by admin | Jul 20, 2020 | Industry, News, Rest In Peace, Surf

Derek Ho at the Azores Airlines World Masters Championship on Sept. 20, 2018, in Praia de Santa Barbara, Sao Miguel, Portugal. Laurent Masurel / World Surf League via Getty Images He belonged to a noted Hawaiian family that included brother Michael, also a top pro...

“ActionWatch Shares Results From Recent Retailer Survey” with Vipe Desai via PropagandaHQ.net

by admin | Jul 15, 2020 | Industry, News, Resources, Statistics

We had a quick chat with Patrik Schmidle from ActionWatch where he shared key takeaways from a recent survey with retailers across the country.  Business was good for board sports retailers in 2019 and that momentum carried over to the first...