Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Professor Schmitt has released a nice variety of switch plates, frames, coasters and other remarkable PS Stix ‘UpCycle’ skateboard products, which are now available at wholesale pricing to BRA Retail Members” by Doug Works, BRA Executive Director

“Professor Schmitt has released a nice variety of switch plates, frames, coasters and other remarkable PS Stix ‘UpCycle’ skateboard products, which are now available at wholesale pricing to BRA Retail Members” by Doug Works, BRA Executive Director

by | Jul 7, 2023 | News, Product Reviews, Skate Art, Skateboard

Paul Schmitt aka Professor Schmitt has been designing and producing skateboards for nearly four decades. A skateboarder himself since he was a young boy, today his products are known world wide for their quality, performance and durability. Paul is the founder of one...
“Aurelien Giraud recognized as World Champion 2023 at yesterday’s World Skate Tour Competition / Olympic Qualifier Event in Sharjah, UAE plus secret to his injury recovery” by Tibs Parise via Clayer Skateboarding Blog

“Aurelien Giraud recognized as World Champion 2023 at yesterday’s World Skate Tour Competition / Olympic Qualifier Event in Sharjah, UAE plus secret to his injury recovery” by Tibs Parise via Clayer Skateboarding Blog

by | Feb 6, 2023 | Competitions, News, Olympics, Product Reviews, Resources, Skateboard

The Frenchman came alive in the best trick section to claim victory over Portugal’s Gustavo Ribeiro and 12-year-old Japanese rising star Onodera Ginwoo in the men’s final at the street world championships and Olympic Qualifier in Sharjah, United Arab...
“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

by | Jan 30, 2023 | Industry, Product Reviews, SUP, Surf, Trade Shows, Wakeboard

Surf Expo exhibitors fill up a massive hall in Orlando. Rich Aloha Surf Expo, once a watersports wonderland, adds a January event. What can riders now expect from this premier event? Since its debut in 1976, Surf Expo, has drawn in multitudes of surfing...