Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Defensive Selling Isn’t Customer Service: Insights for Retail Managers” by Bob Phibbs via The Retail Doctor Blog

“Defensive Selling Isn’t Customer Service: Insights for Retail Managers” by Bob Phibbs via The Retail Doctor Blog

by | Jul 23, 2023 | Brick & Mortar, Clearance Sales / Discounting, Customer Experience, Customer Service, Resources, Retail Strategy

Defensive selling is a sales approach typically driven by a sales associate’s anxiety and the assumption that a customer will only make a purchase if the salesperson is proactive to perceived customer objections. Salespeople feel it is customer service, but...
“Uncertainty around UPS is ‘kryptonite’ to supply chains, RILA warns” by Daphne Howland via Retail Dive plus link to enroll in BRA FedEx PartnerShip Discount Shipping Program

“Uncertainty around UPS is ‘kryptonite’ to supply chains, RILA warns” by Daphne Howland via Retail Dive plus link to enroll in BRA FedEx PartnerShip Discount Shipping Program

by | Jul 20, 2023 | Holiday, News, Resources, Returns, Shipping

Teamsters General President Sean O’Brien speaks during national contract negotiations with UPS. The Retail Industry Leaders Association urged the two sides to strike a deal in order to avoid risk to supply chains and the economy. Permission granted by...