Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Why Retailers Must Embrace the ‘Phygital’ Experience” by Lisa Schneider and Ashley McMillin via Total Retail

by admin | Mar 17, 2023 | Brick & Mortar, Customer Loyalty, E-Commerce, Omnichannel, Resources, Retail Economy, Retail Strategy, Retail Technologies

Credit: Getty Images by ipopba The whirlwind of the pandemic and the fluctuating economy over the last few years has left retailers quickly adapting to the new demands of today’s consumers. Now that the dust has settled a bit, retailers continue to look for new ways...

“How to Engage Shoppers in Your Store: Say Goodbye to “How Can I Help You?”” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 13, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, Resources

Have you ever been in a retail store where the employees all seem like they’d rather be anywhere else but there? Maybe they’re standing around chatting with each other or on their phones, or maybe they just have that vibe that conveys they don’t want...

“3 Ways to EVOLVE Your Social Media Webinar Replay” plus invitation for “3-Day Social Media Confusion To Confidence Challenge”, “Reels Means Deals Replay” & more by Crystal Vilkaitis of Crystal Media (BRA Supporting Vendor Partner)

by admin | Mar 8, 2023 | Educational Opportunity, Resources, Retail Strategy, Retail Technologies, Social Media

Marketing is constantly evolving. If you are not keeping up, you’re falling behind. But real change doesn’t happen overnight. Last week, Crystal Media CEO and social media expert, Crystal Vilkaitis, presented an outstanding webinar called “3 Ways to...

“More specialty retailers are launching their own marketplaces” by Maria Monteros via Modern Retail

by admin | Mar 6, 2023 | E-Commerce, Internet, Resources, Retail Strategy, Retail Technologies

Ivy Liu Specialty retailers are the latest group to jump on the online marketplace train. Arts and crafts retailer Michaels recently announced the launch of its online marketplace, which would give shoppers access to 750,000 curated new products from...

“Sales Training – 5 of The Stupidest Questions to Ask Retail Shoppers” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 5, 2023 | Brick & Mortar, Customer Service, HR, Resources, Retail Strategy

1. How are you today? Admit it, you don’t care; the shopper knows you don’t care. This leads the customer to parrot a specific answer, “Fine, and you?” To which the retail employee responds with another expected answer, “Fine,” or they launch into another unthinking...

“Should retailers open stores in malls or look outside for better results?” by Tom Ryan plus 20 experts weigh in on the discussion via Retail Wire

by admin | Mar 4, 2023 | Commercial Real Estate, Debate, Resources, Retail Strategy

Bath & Body Works, among several chains reorienting their footprint away from malls, added 95 off-mall North American stores in 2022 and plans to open approximately 90 more in 2023. Forty-five of the stores Bath & Body Works closed in 2022 were...