Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Rebound for Retail: How Mobile Can Achieve Memorability for Retailers” by Paul Coggins via Total Retail

by admin | Sep 20, 2022 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: iStock.com by Anita Kot Over the past few years, there’s been an increasing shift towards online retail, particularly with many of the attitudes adopted over the course of the pandemic now a part of everyday life. And many of these transactions are being...

“How To Make Your Retail Store Instagram-Worthy” by Bob Phibbs via The Retail Doctor blog

by admin | Sep 18, 2022 | Brick & Mortar, Resources, Retail Strategy, Social Media

Today’s retail landscape is all about being Instagram-worthy. Consumers and influencers are always on the lookout for new, unique, and visually appealing places to take photos and videos for their social media channels. As a retailer, you can capitalize on this...

“How to Use Humor in Your Sales Presentation – the More Laughs, the More You Sell” by Bob Phibbs via The Retail Doctor Blog

by admin | Sep 12, 2022 | Community, Customer Service, HR, Resources, Retail Strategy

Want to increase your sales? Try adding humor! Here are eight tips for incorporating humor into your retail store or in-person sales presentation. With all the focus on features and benefits from manufacturers, many retail sales presentations can be dry and boring....

“How Retailers Can Use TikTok to Build Better Brand Loyalty in a New Era of Community Building” by Amy Gilbert via Total Retail

by admin | Sep 2, 2022 | E-Commerce, m-commerce, Resources, Social Commerce, Social Media

Credit: Getty Images by Pixels Effect If you’re familiar with TikTok, you’ve most likely seen the hashtag #Tiktokmademebuyit. Truth is, people can find anything from books to clothing to makeup thanks to retail brands’ ever-expanding presence on TikTok....

“Instead of having just one DRM benefit known as the BRA Shipping Program, PartnerShip is now administering two separate shipping benefits plus FAQs and link to take advantage of these savings” by Doug Works, Executive Director of Board Retailers Association

by admin | Sep 1, 2022 | Associate Members, Distinguished Retail Members, News, Resources, Retail Strategy

We asked Harry Centa of PartnerShip (BRA Supporting Vendor Partner) why they are splitting the shipping program into two separate benefits and a few other questions about the special savings program specifically for BRA Distinguished Retail Members. Here is how he...

“Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence” by Nicole Leinbach Reyhle via Retail Minded

by admin | Aug 26, 2022 | E-Commerce, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

The COVID-19 pandemic shifted consumer buying behavior to the online world, forcing retailers to adapt quickly. Even as the world recovers from the pandemic, e-commerce still has a stronghold, so it’s crucial for retailers to cater to the needs of consumers who...