Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How to Find Strength In Being A Brick and Mortar Retail Store” by Bob Phibbs (The Retail Doctor)

by admin | May 23, 2021 | Resources, Retail Strategy

This is a post for retailers with physical stores competing with online shopping and technology that threatens their sales. Yes, it has been a year of chaos, but the pandemic in the U.S. is receding. That still doesn’t mean you can go back to exactly what...

“4 Best Practices for Creating a Social Commerce Experience That Converts” by Elise Stieferman via Total Retail

by admin | May 22, 2021 | E-Commerce, Internet, Resources, Retail Strategy, Social Commerce, Social Media

Online shopping received a serious bump in 2020. So did its offshoot, social commerce. In fact, among the strongest trends in the e-commerce industry, making purchases from social platforms seems to be the one to watch due to its projected year-over-year sales bump...

“Is Your Business Prepared for the Unexpected? – take an inside look at how you can manage risk” by (BRA Supporting Vendor Partner) Outdoor Sports Insurance

by admin | May 20, 2021 | Associate Members, Resources

Surfing, wakeboarding, snowboarding, skateboarding… Boardsports are inherently risky, butthat doesn’t mean we’re going to stop doing them. And for a business, it doesn’t mean the riskcan’t be managed. Outdoor Sports Insurance is led by experts in managing such...

“V-Shaped Recovery Hockey-Stick Growth – a Year Like No Other In Core Surf & Skate Retail” by Patrik Schmidle via ActionWatch.com

by admin | May 17, 2021 | Industry, Resources, Retail Strategy, Skateboard, Statistics, Surf

March 2021 sales in US core channel grew +132% vs March 2020 Exactly one year ago core retailers were recovering from an April that saw a roughly 80% year-on-year (YoY) decline. April 2020 was arguably the most difficult month the surf and skate industry has ever had...

BRA Covid-19 Retailer Resource Guide (strategies, webinars, loans and more) – published on March 23, 2020 / last updated with links to recently updated resources on May 14, 2021

by admin | May 14, 2021 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy

Welcome to the BRA COVID-19 Resource Guide. Below you will find resources for the benefit of all board specialty retailers (BRA Retail Members and non-members alike) during this challenging period. The Board Retailers Association is actively aggregating resources to...

“How To Leave Excuses Behind, Dig In, And Grow Retail Sales” by Bob Phibbs (The Retail Doctor)

by admin | May 10, 2021 | Resources, Retail Strategy

As the pandemic ebbs in the USA a growing number of retailers are finding excuses why they can’t move forward with their business like they’d like. We’re SO busy. We can’t get anyone to work. Our vendors can’t ship. We have too many...