Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Facebook adds shopping section, expands Instagram checkout” by Robert Williams via Mobile Marketer

by admin | Aug 26, 2020 | Resources, Retail Strategy

Brief: Facebook added a shopping section to its main social networking app and plans to offer more software tools to help businesses set up online stores. Facebook Shop is a dedicated place for merchants to show product catalogs to shoppers who can buy items directly...

“Surfboard Insurance Is Now A Thing – An Ingenious Idea To Insure Your Stick Against Breaks, Dings And Damage” by ZANDER MORTON via Surfer Mag

by admin | Aug 25, 2020 | Associate Members, Industry, Resources, Retail Strategy, Surf

New surfboards, as we all know, are expensive. And, unfortunately, they’re also easy to break. Snapping or dinging a brand-new fiberglass investment has happened to every surfer at least once — and when it happens, it’s a shitty, sinking feeling. Enter Surfcare....

“Industry Veteran on Why Giving Back is Good for Society and The Bottom Line” by Vipe Desai via PropagandaHQ.net

by admin | Aug 19, 2020 | Industry, Resources, Retail Strategy, Surf

They say that good is the new cool and it’s definitely catching on with more brands and people in the action sports industry. One effort that caught our attention is that of industry veteran, Melissa Martinez-Booth where she’s focusing on doing good for...

“Retailers Turning to Gift Cards as Promotional Tools” by Joe Keenan via Total Retail

by admin | Aug 6, 2020 | Resources, Retail Strategy

Gift cards, both physical and digital, have often been viewed (mistakenly) by retailers as strictly a transactional product — in most cases to be rolled out during the Q4 holiday shopping season. However, gift cards hold a lot more value to a retail organization than...

“V-shaped June recovery for US skate and surf but concerns remain” via Action Watch

by admin | Aug 4, 2020 | Associate Members, Industry, Resources, Skateboard, Statistics, Surf

June 2020 US core skate and surf sales grew +15% When we first saw the preliminary June 2020 sales data for the ActionWatch US retailer panel, we had a hard time believing the results. The first set of data indicated that year-over-year sales grew by 20% or more. By...

“Surf Expo Moves to Virtual Show for September” via Shop Eat Surf and Surf Expo.com

by admin | Jul 28, 2020 | Corona Virus, Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this informative Shop Eat Surf announcement and interview with Roy Turner (SVP of Emerald, Surf Expo Show Director and co-founder of BRA):  Surf Expo Moves to Virtual Show for September Be sure to visit the Shop Eat Surf...