Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“3 Ways Merchants Can Use TikTok and Instagram to Increase Holiday Sales” by Liam Gerada via Total Retail

by admin | Nov 9, 2023 | E-Commerce, Resources, Retail Technologies, Social Commerce, Social Media

Social media platforms like TikTok and Instagram are making strides with online shopping as new features become available. For example, TikTok Shop provides consumers easy access to purchase products directly through the application. As we head into the holiday...

“The Magic Of Retail Is Not Found On A To-Do List” by Bob Phibbs via The Retail Doctor Blog

by admin | Oct 29, 2023 | Customer Experience, Customer Service, HR, Resources, Retail Strategy, Sales Training

Retail stores face a challenge from within. Younger sales associates often team up on tasks that could be done individually. This teamwork has benefits, but it can distract from engaging customers. When staff focus too much on tasks, they might miss selling chances,...

“Unlock Your Best Holiday Season Yet: A Retailer’s Ultimate Guide to Boosting Sales and Winning Customers” by Bob Phibbs via The Retail Doctor Blog

by admin | Oct 23, 2023 | Brick & Mortar, Event Planning, Holiday, News, Resources, Retail Economy, Retail Strategy

Retailers face intense competition during the holidays. How can you prepare for the holidays with your crew? The key is to start early. This guide offers holiday retail sales strategies to optimize your store’s performance. Preparing brick-and-mortar stores for...

“Unraveling the Illusion: The Hidden Costs and Dilemmas of ‘Free Shipping’ in E-Commerce” by Mike Robinson via Total Retail

by admin | Oct 16, 2023 | Brick & Mortar, E-Commerce, Resources, Retail Strategy, Shipping

Credit: Getty Images by asbe All of us are familiar with the phrase, “Nothing in life is free,” (including lunch), but this sentiment truly resonates when examining the intricacies of free shipping in e-commerce. What if we changed the script on free...

“From Hype to Reality: The Transformative Power of AI in Retail CX” by Sarah Holbrook via The Robin Report

by admin | Oct 10, 2023 | Brick & Mortar, E-Commerce, Internet, News, Resources, Retail Technologies

There is an intrusive buzz that is impossible to ignore, it’s an incessant drone that has captured every executive’s attention: the paradigm-shifting nature of artificial intelligence. For retail leaders, the question is not whether we should engage but how. It’s time...

“5 Ways How To Sell More By Talking Less” by Bob Phibbs via The Retail Doctor Blog

by admin | Oct 1, 2023 | Brick & Mortar, Customer Service, HR, Resources, Sales Training

How do you become a good retail sales associate and move visitors from shoppers to customers? In the Broadway musical Hamilton, the character Aaron Burr offers this advice to the fast-talking Alexander Hamilton, “Talk less, smile more.” We’ve all had that friend...