Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“5 trends that shaped the holidays in 2022” by Staff via Retail Dive

by admin | Jan 10, 2023 | Brick & Mortar, E-Commerce, Holiday, Industry, News, Retail History, Retail Technologies, Statistics

RgStudio via Getty Images From deep discounts to metaverse activations, here are some of the biggest influences on the season. Inflation and inventory challenges set a subdued tone for the 2022 holiday season before it even truly started. Discretionary...

“San Clemente’s Usedsurf Is the Largest Pre-Owned Board Shop on the Planet” by Joe Carberry via The Inertia

by admin | Dec 17, 2022 | Brick & Mortar, Retail History, Retail Strategy, Surf

San Clemente’s Usedsurf, on Calle de Los Molinos. Defining the “core” of surfing always seems at the heart of the pursuit. So what’s core, exactly? A shortboard? A particular brand? To me, the core of surfing is the shop. The everyday surfer’s conduit between the...

“Gary Friedman: The Poster Child of Retail Radicals” by Robin Lewis via The Robin Report

by admin | Dec 3, 2022 | Awards, E-Commerce, Retail History, Retail Strategy, Retail Technologies

How did I define the CEO of RH, Gary Friedman? As a true radical, and more. Perhaps even an iconoclast. Friedman is unique and complex. A conversation with him can be surreal; he’s a philosopher, an uber-character, energizer bunny, stream-of-conscious rambling...

“No, Black Friday isn’t here quite yet” by Daphne Howland via Retail Dive

by admin | Nov 4, 2022 | Brick & Mortar, Event Planning, Holiday, News, Predictions, Retail History, Retail Strategy

Daphne Howland/Retail Dive A few retailers held splashy sales early in October. But so far discounting is down from last year despite reports of high inventories and wary consumers. A flurry of pre-Halloween blockbuster sales made a lot of observers wonder if the...

“Modern Machines: A Brief History of the Mid-Length Surfboard” by Sam George via The Inertia

by admin | Oct 28, 2022 | Educational Opportunity, Industry, Product Reviews, Retail History, Surf

Mr. February, a mid-length, and the highline. Photo: Screenshot Editor’s Note: Welcome to our new series, “By Design” with Sam George that examines the genius, and sometimes the mystery, of surfing’s storied design history. Sam has been writing about...

“Sign the Petition for a Designation Plaque for Velzy’s, the Worlds First Surf Shop” by Jaqueline May via MoveOn.org petitions

by admin | Oct 3, 2022 | Brick & Mortar, Industry, News, Retail History, Surf

Dale Velzy opened the world’s first surf shop at 117 Manhattan Beach blvd, Manhattan Beach, California in 1950. We support installing a bronze plaque to designate this historical spot. Why is this important? There are numerous bronze plaques around Manhattan Beach...