Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
My father grew up on a farm in central Iowa in the 1930s and 40s, and although life in the post-Depression heartland was pretty harsh, among his fondest memories from his childhood are those of his many horses, each one of them different shades of black. As a...
Courtesy of LVMH Moët Hennessy Louis Vuitton Dive Brief: Fashion designer Virgil Abloh, founder of Off-White and artistic director for men’s at Louis Vuitton, died on Sunday. He was 41.Abloh had been undergoing treatment for a rare and aggressive cancer, cardiac...
Dogtown and The Z Boys found an audience outside of the traditional skateboard community. Tony Alva, Peggy Oki, Stacy Peralta and more from the OG Zephyr scene break down why it worked and what was missing. Big Thanks to Glen E Friedman and Vans. Push play to watch...
Retailers might want to rethink doing away with prices that end with “.99” if they believe the results of new research from researchers at The Ohio State University’s Fisher College of Business. The study found that setting prices “just below” round numbers...
Please click on the following link to view this relevant Shop Eat Surf Article containing the history behind and the future ahead of T & C Surf (BRA Distinguished Retail Member): T&C Surf Celebrates 50 Years in Business” Be sure to visit the Shop Eat Surf...
There’s always been something special about surf shops. From the amalgamated scent of wax, new wetsuits and fresh boards to the intel on which local break is currently working best, where to get the best post-surf burrito in town and so much more, surf culture resides...
