Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Is It Good Business to Allow Associates to Break or Bend Rules for Customers?” by Tom Ryan via Retail Dive plus 20 Retail Experts weigh in on this discussion

“Is It Good Business to Allow Associates to Break or Bend Rules for Customers?” by Tom Ryan via Retail Dive plus 20 Retail Experts weigh in on this discussion

by | Apr 26, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, HR, Private Label, Retail Strategy

When retail employees go “above and beyond,” which often involves deviating from organizational rules, it has been shown to enhance customer loyalty for the store. New university research shows it can also lift engagement for the infracting employee....
“5 Ways to Keep Wallet Share With In-Store Traffic” by Tara Kelly via Total Retail

“5 Ways to Keep Wallet Share With In-Store Traffic” by Tara Kelly via Total Retail

by | Apr 25, 2023 | Brick & Mortar, Customer Experience, Customer Loyalty, Customer Service, Retail Economy, Retail Strategy, Retail Technologies

Credit: Getty Images by Hinterhaus Productions Spring is here, lockdowns are a fading memory and the economic outlook is brighter. Although uncertainty abounds and wallets remain tight, we may be in for a softer landing than previously thought. You can celebrate...
“BC Owner on Business, Sales Trends and a Move Away from Covid Comparisons” by Kari Hamanaka via Shop Eat Surf

“BC Owner on Business, Sales Trends and a Move Away from Covid Comparisons” by Kari Hamanaka via Shop Eat Surf

by | Apr 19, 2023 | Community, Corona Virus, Industry, Merchandising, News, Retail Economy, Retail History, Retail Strategy, Surf

A quarter of the way into the year and key industry account BC Surf & Sport’s business is chugging along. If the multi-store operator is any barometer of how the overall industry is trending, 2023 could perhaps mean a normalization –  and a new chapter –...