Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“3 Tips to Grow Your Business With Short-Form Video” by Melissa Oppenheim Lano via Total Retail

by admin | Jul 18, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: Getty Images by fizkes The average person’s attention span has decreased over the years — with some experts saying it’s now under 10 seconds — due to the large amount of information constantly vying for their attention. Not only is it harder to keep people...

“TikTok creates program for small businesses” by Tatiana Walk-Morris via Retail Dive

by admin | Jul 15, 2022 | m-commerce, Predictions, Resources, Retail Strategy, Retail Technologies, Social Commerce

Mario Tama / Staff via Getty Images Dive Brief: Joining other social platforms in releasing tools for small businesses, TikTok has created Follow Me, a six-week educational program from July 11 to Aug. 19 for small and midsize companies seeking to increase sales using...

“Top 10 Visual Merchandising Secrets” by Melissa Stivale via Independent Retailer

by admin | Jul 13, 2022 | Brick & Mortar, Retail Strategy

Visual merchandising plays a pivotal role in converting sales at the store level. The concept seems simple: display inventory in an organized way that engages and informs customers. However, there should be a lot of thought and purposeful planning that goes into...

“True Employee Engagement is a Two-Way Street: Here’s How to Build It” by Gys Kappers via Total Retail

by admin | Jul 12, 2022 | HR, Retail Strategy

When it comes to nurturing a successful frontline team in a retail environment, employee engagement has to be a top priority. However, many employers find engagement to be a slippery, elusive quality. According to a 2021 study, 73 percent of employees would...

“4 Examples of Great Customer Service in 2022” by Bob Phibbs via The Retail Doctor Blog

by admin | Jul 9, 2022 | Brick & Mortar, Customer Service, Resources, Retail Strategy

I’ve written extensively about creating a customer service strategy, how to improve your retail customer service, and retail customer service on the front line so I was anxious to see what I’d encounter when a couple of weeks ago I traveled down...

“Retailers scale back hiring as worry about a slowdown grows” by Anne D’Innocenzio and Haleluya Hadero via Associated Press

by admin | Jul 8, 2022 | Brick & Mortar, HR, News, Retail Strategy, Statistics

NEW YORK (AP) — After going on a frenzied hiring spree for a year and a half to meet surging shopper demand, America’s retailers are starting to temper their recruiting. The changing mindset comes as companies confront a pullback in consumer spending, the prospect of...