Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Stores of the future – Brands and retailers are giving their fitting rooms a high-tech upgrade” by Maile McCann via Modern Retail

by admin | Mar 2, 2022 | Industry, Retail Strategy, Retail Technologies

Apparel brands and retailers are investing in high-tech fitting rooms in their brick-and-mortar stores. 2021 was the year of the virtual fitting room: Walmart, Shopify, Amazon and Snap all invested in augmented or virtual reality tech to help customers...

“How to Use Selling With Storytelling In Retail Sales” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 1, 2022 | Community, Resources, Retail Strategy

When you use storytelling in retail, it helps shoppers quickly become engaged. In retail sales, that is especially important because people are loyal to people, not products. And during tough times, they often want to escape the news. The purpose of storytelling...

“Build shop awareness AND boost sales for less than twenty five cents!” by Dave Seehafer of Global Wave Ventures

by admin | Feb 25, 2022 | Private Label, Resources, Retail Strategy

On a recent sales trip, I was reminded how powerful a logoed sticker can be.  At the end of the meal, the server brought the check along with two of the restaurant’s stickers, a survey card and an invitation to join their mailing list.  For the rest of the...

“Why Have Customers Become so Aggressive and Belligerent?” by Bob Phibbs via The Retail Doctor blog

by admin | Feb 23, 2022 | Corona Virus, Resources, Retail Strategy

We’ve all seen videos of customers being abusive to airline personnel, in grocery stores, in banks, and … also, bad customer service examples are everywhere. Stories have been written about the abuse and there is an abundance of signs imploring people to not...

“Used surfboards causing you headaches? The prescription to save time and earn more has arrived.” by the good people behind SimplSurf

by admin | Feb 17, 2022 | Associate Members, E-Commerce, Industry, News, Resources, Retail Strategy, Retail Technologies, Surf

Overview We’re seeing the largest boom in outdoor board sports in history. Retailers, you should be getting a bigger slice of that sweet pie. SimplSurf helps you do just that. By leveraging our free software tool, you can turns board consignment from a headache to...

“Consumers Embrace Digital Experiences In-Store: What You Need to Know” by Thomas Butta via Total Retail

by admin | Feb 16, 2022 | Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by zeljkosantrac The pandemic accelerated e-commerce by 10 years in a matter of months and ushered in new consumer behaviors, not the least of which was the trend of switching brands because of availability (in-store and online),...