by admin | Mar 1, 2022 | Community, Resources, Retail Strategy
When you use storytelling in retail, it helps shoppers quickly become engaged. In retail sales, that is especially important because people are loyal to people, not products. And during tough times, they often want to escape the news. The purpose of storytelling...
by admin | Feb 25, 2022 | Private Label, Resources, Retail Strategy
On a recent sales trip, I was reminded how powerful a logoed sticker can be. At the end of the meal, the server brought the check along with two of the restaurant’s stickers, a survey card and an invitation to join their mailing list. For the rest of the...
by admin | Feb 23, 2022 | Corona Virus, Resources, Retail Strategy
We’ve all seen videos of customers being abusive to airline personnel, in grocery stores, in banks, and … also, bad customer service examples are everywhere. Stories have been written about the abuse and there is an abundance of signs imploring people to not...
by admin | Feb 17, 2022 | Associate Members, E-Commerce, Industry, News, Resources, Retail Strategy, Retail Technologies, Surf
Overview We’re seeing the largest boom in outdoor board sports in history. Retailers, you should be getting a bigger slice of that sweet pie. SimplSurf helps you do just that. By leveraging our free software tool, you can turns board consignment from a headache to...
by admin | Feb 16, 2022 | Resources, Retail Strategy, Retail Technologies
Credit: Getty Images by zeljkosantrac The pandemic accelerated e-commerce by 10 years in a matter of months and ushered in new consumer behaviors, not the least of which was the trend of switching brands because of availability (in-store and online),...
by admin | Feb 14, 2022 | HR, Retail Strategy
The goal of retail customer service training is to create an exceptional customer experience. So, what do you focus on when you teach your employees how to give customers exceptional experiences? Sometimes good customer service means something quick, cheap,...
