Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The best way to grow skateboard sales, PERIOD” plus link to register for this week’s 2nd Annual Skateboard Education Summit via THE US Skateboard Education Association

by admin | Jan 30, 2022 | Community, Educational Opportunity, Retail Strategy, Skateboard

The 2nd Annual Skateboard Education Summit 1 February, 10 am – 2 pm PST (Livestream) ✨Register Now For Free✨ This free online summit will: Bring together skate shop owners, educators, program operators, industry experts, and researchers to share...

“4 Things Retailers Can Do to Strengthen Customer Relationships in 2022” by Melissa Tatortis via Total Retail

by admin | Jan 29, 2022 | Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by metamorworks As marketers prepare for the evolution of how they use consumer data in their campaigns, there’s a massive opportunity to improve customer relationships using more secure and accurate identity alternatives. While...

“Should retailers add RFID to their marketing toolbox?” by Tom Ryan via Retail Wire

by admin | Jan 28, 2022 | Debate, News, Predictions, Resources, Retail Strategy, Retail Technologies

Radio frequency  identification (RFID) technology is once again being viewed as a solution for item-level inventory tracking, but its side benefits in marketing, analytics and research are also gaining attention. Potential applications in the past included...

“How to Increase Retail Sales in 2022 With Virtual Queuing” by Steve Covate via Total Retail

by admin | Jan 25, 2022 | HR, Resources, Retail Strategy, Retail Technologies

Photo Credit: Getty Images If the last two years have taught retailers anything, it might be that workforce trends can be just as unpredictable as consumer trends. The industry has always faced challenges in hiring and retaining talent, but the current labor shortage...

“Five Takeaways for Retailers from CES 2022” by Arick Wierson via The Robin report

by admin | Jan 23, 2022 | Corona Virus, Resources, Retail Strategy, Retail Technologies, Trade Shows

Well, that was interesting. When CES 2022 came to a close, one day ahead of schedule; attendees were dismissed early as “an additional safety measure” for minimizing the risks of Covid-19. (Apparently the brain trust at the Consumer Technology...

“‘You Can’t Feel A Fact: The Analytical Sales Personality Style’ plus ‘Why Training On the Salesfloor Doesn’t Work (video)'” by Bob Phibbs via The Retail Doctor blog

by admin | Jan 22, 2022 | Educational Opportunity, HR, Resources, Retail Strategy

When I was looking for a lawn spreader, I asked the sales clerk, “Why should I buy this one?” He quickly answered, “Because it makes sense.” At that moment he confirmed my suspicions that he had an Analytical personality style. I’ve previously shared my...