Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“You Won’t Believe the Crap Female Surfers Have to Deal With in Surf Shops” by Naomi Blik via The Inertia

by admin | May 30, 2021 | Industry, Retail Strategy, Surf, Women's Market

Girls don’t go into surf shops just to buy bikinis. Photo: Naomi Blik. Editor’s Note: The women interviewed for this piece asked to remain anonymous to protect their hard-earned standings in their respective communities. A girl walks into a surf shop and the...

“How to Find Strength In Being A Brick and Mortar Retail Store” by Bob Phibbs (The Retail Doctor)

by admin | May 23, 2021 | Resources, Retail Strategy

This is a post for retailers with physical stores competing with online shopping and technology that threatens their sales. Yes, it has been a year of chaos, but the pandemic in the U.S. is receding. That still doesn’t mean you can go back to exactly what...

“4 Best Practices for Creating a Social Commerce Experience That Converts” by Elise Stieferman via Total Retail

by admin | May 22, 2021 | E-Commerce, Internet, Resources, Retail Strategy, Social Commerce, Social Media

Online shopping received a serious bump in 2020. So did its offshoot, social commerce. In fact, among the strongest trends in the e-commerce industry, making purchases from social platforms seems to be the one to watch due to its projected year-over-year sales bump...

“Should retailers continue to require associates and customers to wear masks?” by George Anderson with commentary by 38 retail experts via Retail Wire

by admin | May 18, 2021 | Corona Virus, Debate, Industry, Retail Strategy

Americans who have received full doses of COVID-19 vaccines (one or two shots, depending on the manufacturer) and have allowed at least two weeks to pass will now be free to go about their daily activities without wearing a mask. This applies both to outdoor as well...

“V-Shaped Recovery Hockey-Stick Growth – a Year Like No Other In Core Surf & Skate Retail” by Patrik Schmidle via ActionWatch.com

by admin | May 17, 2021 | Industry, Resources, Retail Strategy, Skateboard, Statistics, Surf

March 2021 sales in US core channel grew +132% vs March 2020 Exactly one year ago core retailers were recovering from an April that saw a roughly 80% year-on-year (YoY) decline. April 2020 was arguably the most difficult month the surf and skate industry has ever had...

“5 signs that retail is going to be OK” by Daphne Howland via Retail Dive

by admin | May 15, 2021 | News, Retail Strategy

The industry took a beating last year. Challenges remain, but here are a few indications of retailers’ strength. Last year was a challenge like no other for the retail industry. COVID-19 upended people’s existence worldwide, threatening human life and...