Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Ron Jon Leaders on What Worked in 2020 and Plans for 2021” by Tiffany Montgomery via Shop Eat Surf

by admin | Jan 4, 2021 | Distinguished Retail Members, Retail Strategy

Ron Jon Surf Shop at Disney Springs in Orlando – SES file photo Please click on the following link to view this relevant Shop Eat Surf Article containing comment from Debbie Harvey (BRA Board Member) of Ron Jon Surf Shops (BRA Distinguished Retail Member):...

“Covid 19 Relief Package – U.S. Congress Passes Bill” via Management One

by admin | Dec 22, 2020 | Corona Virus, Industry, News, Resources, Retail Strategy

The saying “better late than never” can certainly apply here… After dragging its feet for months (which felt like years), U.S. Congress has delivered a stimulus bill offering relief to small businesses and families struggling to survive the recent COVID surge. How...

“Ten Leadership Lessons from 2020” By Deborah Patton via The Robin Report

by admin | Dec 22, 2020 | Resources, Retail Strategy

In so many ways, the date of a new year is arbitrary.  In Western societies, we’re still on the Gregorian calendar, but there are plenty of cultures that walk to a different time drummer: Hebrew, Maya, Chinese, Navaho, Islam. Yet it is the significance of a new...

“Outdoor Retailer’s second all-digital trade show prepares for launch OR leadership released the conference’s education and event lineup today, Registrants can now start building their profiles and schedules” by Andrew Weaver via SNEWS

by admin | Dec 16, 2020 | Resources, Retail Strategy, Snowboard, Trade Shows

Get ready for round two, everyone. After debuting its first all-digital trade show this summer, learning from industry feedback, and making tweaks to the format, Outdoor Retailer is ready to go forward with its second iteration of the...

“3 Reasons People Buy on Impulse and How to Capitalize on Them” by Ray Ko via Brand United

by admin | Dec 15, 2020 | Retail Strategy

Credit: Image by gonghuimin468 from Pixabay Never underestimate the potential of a last-minute purchase. Today’s consumers are not only more likely to buy in-store, they’re more likely to buy more in-store, and that includes impulse purchases....

“2021 Marketing With Email & SMS” by Krystina Morgan via Independent Retailer

by admin | Dec 8, 2020 | Resources, Retail Strategy

Now that indie retailers everywhere are ready to rack in holiday sales, the rest of the year is going to be spent figuring out ways to retain all those new customers. Bluecore warns in a report on shoppers motives and preferences that while acquisition...