Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Prime Day vs Election Day” by Dan Pankratz (Co-Founder of the Exchange Collective) via Building The Revolution

by admin | Oct 15, 2020 | Associate Members, Resources, Retail Strategy

With Covid now in its 8th month and what could be Americas most debated presidential elections less than a month away, we are now faced with another decision that can change life as we know It.—- PRIME DAY. You might think voting for a Career Politician, a...

“How Can Surfcare Help My Surf Shop?” via BRA Supporting Vendor Partner Surfcare

by admin | Oct 7, 2020 | Associate Members, Industry, Resources, Retail Strategy, Surf

Surfcare brochures on display at Rip Curl San Clemente. Shop employees share Surfcare with every perspective customer buying a new board. Surfcare’s Surfboard Protection Plans Can Help Your Board Shop Increase Sales & Customer Loyalty  Customers want to feel...

“Venmo pilots Business Profile feature to showcase small businesses” by Tatiana Walk-Morris via Retail Dive

by admin | Oct 6, 2020 | News, Resources, Retail Strategy

Dive Brief: Venmo announced that it launched Business Profiles, a feature which allows small businesses to create profiles and accept payments for their goods and services.With the payment platform’s Business Profiles feature, sellers can accept contactless...

“Tune in with Doug Works from Board Retailers Association” – interview conducted by Vipe Desai of PropagandaHQ.net

by admin | Oct 5, 2020 | Distinguished Retail Members, Resources, Retail Strategy, Skateboard, Snowboard, SUP, Surf, Wakeboard

Doug Works, Executive Director of the Board Retailers Association shared updates with Vipe Desai on what the organization is doing to help its retail members and also shared insights as to how retailers are managing during the pandemic. Click on the...

“The Untapped Opportunity That COVID-19 Created for Store Associates” by Oscar Sachs via Total Retail

by admin | Sep 22, 2020 | Corona Virus, Retail Strategy

The retail landscape looks completely different today compared to the beginning of 2020. COVID-19 has caused stores to shut down and employees to be furloughed. Retailers were already challenged before the pandemic began, and now many consumers are wary of returning...

“Do you know what your missing?” by Dan Pankratz of Exchange Collective

by admin | Sep 15, 2020 | Associate Members, Resources, Retail Strategy, Skateboard, Snowboard, Surf

When only 23% of US retailers use people counting devices to measure traffic, how do you know what you are missing?  Reports from Footfall and ShopVisible state that only an average of 20% of your stores traffic will make a purchase, meaning 80% of your traffic...