Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“MY DOORS ARE OPEN and I survived the summer…NOW WHAT??” by Dave Seehafer of Global Wave Ventures

by admin | Sep 13, 2020 | Associate Members, Private Label, Resources, Retail Strategy

Now that summer is over, I’ve been chatting with specialty retailers across the nation on ways to boost profits, manage inventory & orders, keep customers coming through the doors and much more, as we head into 4th quarter. With uncertain consumer spending, retail...

“Democratizing retail is all about broad participation” by Mike Massey Founder / CEO of Locally

by admin | Sep 12, 2020 | Associate Members, Resources, Retail Strategy

My partners and I started Locally 5 years ago with a vision of helping online shoppers find and complete their purchases with their favorite nearby stores. We saw that consumer behavior was shifting to online product research and feared that local stores would...

“Roy Turner on How Virtual Surf Expo Will Work, Committed Brands” by Tiffany Montgomery via Shop Eat Surf

by admin | Sep 1, 2020 | Educational Opportunity, Industry, News, Resources, Retail Strategy, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard, Women's Market

Please click on the following link to view this relevant Shop Eat Surf Article about this month’s Surf Expo connect Virtual Show from the perspective of Surf Expo Show Director, Emerald SVP and OG BRA Founder:  Roy Turner on How Virtual Surf Expo Will Work,...

“Why A Protection Plan for Surfboards Might Be The Next Big Thing” by Vipe Desai via PropagandaHQ.net

by admin | Aug 31, 2020 | Associate Members, Industry, News, Resources, Retail Strategy, Surf

Challenging times are prime for innovation and during the pandemic and it’s great to see new ideas find their way into the industry. One new innovation that caught my attention was Surfcare, the world’s first surfboard protection plan. Where if your...

“SKATERS RECOMMEND THEIR FAVORITE SKATE PANTS” via Jenkem Mag

by admin | Aug 30, 2020 | Debate, Industry, Retail Strategy, Skateboard

While it’s nearly impossible to remember all the skating you see everyday across your screens, something that never gets by us is a good pair of pants. We’ve been guilty of freeze-framing clips just to screenshot a pair of perfectly baggy pants or a pair that falls...

“How Retailers Can Compete in a Free Shipping World” from Retail Right Now Podcast by Joe Keenan and Kristina Stidham via Total Retail

by admin | Aug 28, 2020 | Educational Opportunity, Resources, Retail Strategy

How Retailers Can Compete in a Free Shipping World Click the link above to view this episode In this episode of Retail Right Now, Total Retail’s Joe Keenan and Kristina Stidham discuss Total Retail’s latest research report, How to Make Free Shipping...