Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“3 Ways Merchants Can Use TikTok and Instagram to Increase Holiday Sales” by Liam Gerada via Total Retail

by admin | Nov 9, 2023 | E-Commerce, Resources, Retail Technologies, Social Commerce, Social Media

Social media platforms like TikTok and Instagram are making strides with online shopping as new features become available. For example, TikTok Shop provides consumers easy access to purchase products directly through the application. As we head into the holiday...

“From Hype to Reality: The Transformative Power of AI in Retail CX” by Sarah Holbrook via The Robin Report

by admin | Oct 10, 2023 | Brick & Mortar, E-Commerce, Internet, News, Resources, Retail Technologies

There is an intrusive buzz that is impossible to ignore, it’s an incessant drone that has captured every executive’s attention: the paradigm-shifting nature of artificial intelligence. For retail leaders, the question is not whether we should engage but how. It’s time...

“Tech Tools That Can Create More Interactive and Informative In-Store Navigation” by Sajid Mohamedy via Total Retail

by admin | Sep 7, 2023 | Brick & Mortar, Customer Experience, News, Opinion, Resources, Retail Strategy, Retail Technologies

Credit: Getty Images by Busakorn Pongparnit If you were to sit and watch a video of your customers browsing your store, you would undoubtedly see a mix of those who know exactly what they want and can intuitively find it, combined with a sea of shoppers baffled by the...

“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

by admin | Aug 17, 2023 | Brick & Mortar, Community, Customer Experience, E-Commerce, m-commerce, Merchandising, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media

After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime...

“What Lies in Store for Brick-and-Mortar Retail as It Approaches $4.2 Trillion?” by Bryan Wassel via Retail Wire

by admin | Aug 13, 2023 | Brick & Mortar, E-Commerce, News, Retail Economy, Retail Strategy, Retail Technologies

PHOTO: CANVA Reports of brick-and-mortar’s death, dubbed the retail apocalypse during the height of the COVID-19 pandemic, were greatly exaggerated. Physical store sales rebounded in 2021 as the omnichannel future came into focus, with total...

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...