Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Teaching Could Hurt Your Retail Business” by Bob Phibbs via Retail Doctor Blog

by Doug Works | Jul 13, 2023 | Educational Opportunity, News, Retail Strategy, Sales Training

This blog is my (Bob Phibbs) response to a question from a Facebook fan asking me, “What is the difference between training and having to repeat your instructions regularly while not seeing them followed?”  The Difference Between Instruction and Training in...

“Halt! 10 Ways of Mastering the Art of Getting Your Retail Employees to Listen” by Bob Phibbs via The Retail Doctor Blog

by admin | May 16, 2023 | Brick & Mortar, Customer Service, Educational Opportunity, HR, News, Resources, Retail Strategy, Sales Training

Honing your listening skills can significantly impact the success of your store.As a trained conductor, I’ve learned the importance of attentive listening, focusing on each individual part and questioning whether what I hear aligns with what’s written on...

“Ten ways to improve sales performance in your retail store” by Bob Phibbs via The Retail Doctor blog

by Doug Works | Apr 16, 2023 | Brick & Mortar, Resources, Retail Strategy, Sales Training

1. Add-Ons are a Great Way to Boost SalesMany retailers find success by offering additional services or add-ons to their customers. For instance, if you own a clothing store, you can offer free alterations on purchased items, gift wrapping, or personal styling...

“How To Improve Your Retail Sales With Role Play” by Bob Phibbs via The Retail Doctor Blog

by admin | Mar 26, 2023 | Brick & Mortar, HR, Resources, Retail Strategy, Sales Training

Nine powerful tips to improve this essential part of your sales training and grow your retail sales Are you looking for how to improve sales for your store? If you’re trying to grow your retail sales, role play is essential to your daily practice. Retailers who are...