Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Skate Shop Day is happening today – answers to FAQs to share with your customers & more”

by admin | Feb 19, 2022 | Community, News, Skateboard

What is Skate Shop Day? Skate Shop Day, like Record Store Day and Comic Book Store Day, is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for...

“IOC approves proposal to include skateboarding, surfing and rock climbing at 2028 LA Olympics” by David Wharton via LA Times

by admin | Feb 5, 2022 | Competitions, News, Olympics, Skateboard, Surf

An LA 2028 sign is seen in front of the Olympic cauldron at the Los Angeles Memorial Coliseum.(Richard Vogel / Associated Press) BEIJING —  The International Olympic Committee has approved a proposal to include surfing, skateboarding and sport climbing among...

“JENK TV: BUILDING A BOX FROM NYC STREET TRASH” by Ian Michna & Alex Raspa via JENKEM MAG

by admin | Feb 3, 2022 | Community, DIY, Resources, Skate Art, Skateboard

Welcome to the third episode of Jenk TV! We grew up watching MTV and Adult Swim shows Beavis and Butthead, The Tom Green Show, and Tim and Eric, so we thought skateboarding could use a dose of that goofball editing. One thing that’s great about New...

“The best way to grow skateboard sales, PERIOD” plus link to register for this week’s 2nd Annual Skateboard Education Summit via THE US Skateboard Education Association

by admin | Jan 30, 2022 | Community, Educational Opportunity, Retail Strategy, Skateboard

The 2nd Annual Skateboard Education Summit 1 February, 10 am – 2 pm PST (Livestream) ✨Register Now For Free✨ This free online summit will: Bring together skate shop owners, educators, program operators, industry experts, and researchers to share...

“The Evolution of Skate Videos, From VHS to TikTok – The medium might have changed over the past 50 years, but interest is still riding high.” by Guillaume Patigny via Vice News

by admin | Jan 24, 2022 | Awards, Community, Industry, News, Skateboard

This article originally appeared on VICE Belgium. When it comes to skateboarding, the only thing more important than actually going skating is making sure that you have footage of you doing it. You can tell people you’ve pulled off this, or jumped that, but...

“TEST YOUR INNER SKATE NERD WITH THIS NEW TRIVIA CARD GAME” by Alexis Castro via JENKEM MAG

by admin | Jan 19, 2022 | Community, Competitions, Industry, News, Skateboard

photo: gordon eckler Skateboarders’ brains contain tons of factoids that matter very little in the “real world,” like who the first person to skate up a handrail was, or who invented the salad grind. We love to tease each other about who knows more about short-lived...