Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The best way to grow skateboard sales, PERIOD” plus link to register for this week’s 2nd Annual Skateboard Education Summit via THE US Skateboard Education Association

by admin | Jan 30, 2022 | Community, Educational Opportunity, Retail Strategy, Skateboard

The 2nd Annual Skateboard Education Summit 1 February, 10 am – 2 pm PST (Livestream) ✨Register Now For Free✨ This free online summit will: Bring together skate shop owners, educators, program operators, industry experts, and researchers to share...

“The Evolution of Skate Videos, From VHS to TikTok – The medium might have changed over the past 50 years, but interest is still riding high.” by Guillaume Patigny via Vice News

by admin | Jan 24, 2022 | Awards, Community, Industry, News, Skateboard

This article originally appeared on VICE Belgium. When it comes to skateboarding, the only thing more important than actually going skating is making sure that you have footage of you doing it. You can tell people you’ve pulled off this, or jumped that, but...

“TEST YOUR INNER SKATE NERD WITH THIS NEW TRIVIA CARD GAME” by Alexis Castro via JENKEM MAG

by admin | Jan 19, 2022 | Community, Competitions, Industry, News, Skateboard

photo: gordon eckler Skateboarders’ brains contain tons of factoids that matter very little in the “real world,” like who the first person to skate up a handrail was, or who invented the salad grind. We love to tease each other about who knows more about short-lived...

“Director Jacob Rosenberg Discusses His Early Work and the Impact of Skate Videos” by Anthony Pappalardo via ONE37pm

by admin | Dec 30, 2021 | Industry, Skateboard

Portrait by Brett Simon Video content is the driver of modern skateboarding, but for being so integral, it’s a relatively young medium that’s still evolving. During the 1980s, Stacy Peralta saw the potential and power of video, creating a string of influential...

“JENKEM PRESENTS: THE 5TH ANNUAL SKATEBOARDING SUPERLATIVES” by James Lee via JENKEM MAG

by admin | Dec 25, 2021 | Awards, Skateboard

The world may have exploded twice over in last year but we weren’t really paying attention because 2021 was a historic year for skateboarding. Not only was it the first time that our hobby/sport/whatever was showcased on a worldwide scale, but it was also the year...

“GROUND GLASS: MARK SUCIU” by James Thompson via Jenkem Mag

by admin | Dec 14, 2021 | Awards, Community, Industry, News, Skateboard

2021 SOTY = Mark Suciu Everyone loves to say contests and awards don’t carry any weight in skateboarding, but every year, skaters seem to give a lot of weight to Thrasher’s Skater of the Year award. “SOTY Season” gives us a lot to debate about, like whether...