Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Athletes Who Can’t Afford Their Near-Death Experiences” by Adam Elder via The Intelligencer

by admin | Jun 20, 2023 | Competitions, Industry, Insurance, News, Olympics, Skateboard, Snowboard, Surf

Tom Lowe surfing in the 2018 Jaws Challenge in Hawaii. Photo: Richard Hallman/World Surf League via Getty Images In late April, British big-wave surfer Tom Lowe paddled for a famous slab wave off the coast of Tahiti called Teahupo’o as its 25-foot wall...

“DOES SIZE MATTER?” by Alexis Castro and Wilson Lucas via Jenkem Mag

by admin | Jun 2, 2023 | Debate, Opinion, Skateboard

I’m about as average of a guy as could be. I’m 5’7, wear a size 9 shoe, size 32 pants, and medium T-shirts. Despite being as run of the mill as it gets, I still feel like taller people have an advantage over me in most things. That being said, I do have a feeling that...

“After 3,000-mile trip by board, skateboarder’s journey ends in Virginia Beach” by Preston Steger via 13NewsNow

by admin | May 21, 2023 | Community, Legends, News, Outdoor, Skateboard, Social Media

VIRGINIA BEACH, Va. — The Jackalope Festival is still a couple of weeks away, but one skateboarder is already here for it. He might be early, but his 3,000-mile cross-country journey was done entirely by board! Chad Caruso started his journey from California on March...

“Street League Skateboarding airs to the right” by Cole Nowicki via Simple Magic

by admin | May 10, 2023 | Community, Competitions, Industry, Opinion, Skateboard, Social Media

What does the right-wing online video platform Rumble want from its partnership with skateboarding’s premier contest? Street League Skateboarding (SLS) kicked off its 2023 season at Chicago’s Wintrust Arena on April 29. From a competitive perspective, it was...

“VIDEO ESSAY: THE YEAR MODERN SKATEBOARDING BROKE” by  ANDREW MURRELL & ALEX COLES via Jenkem Mag

by admin | May 1, 2023 | Community, Industry, Legends, Opinion, Skateboard, Social Issues, Social Media, Women's Market

2013 might seem like a random arbitrary year to most people, but to us, it’s the year the current era of skateboarding was born. 2013 kicked off with a number of notable pros leaving their long-term sponsors, setting off a chain of events. Many of them went on to...

“Tony Hawk helps Navajo Nation community build skatepark” via NBC News (YouTube video)

by admin | Apr 14, 2023 | BRA Community Partners, Community, Customer Experience, Customer Loyalty, Legends, News, Skateboard

The Diné Skate Garden, located in Navajo Nation in New Mexico, was created by local organizers with assistance from Tony Hawk’s “The Skatepark Project,” which helps bring skate opportunities to underserved communities. NBC News’ Steve Patterson spoke to young skaters,...