Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Winter Returns: Up to Two Feet Expected in Parts of Western U.S.” by Joe Carberry via the Inertia

by admin | Jan 26, 2025 | Community, Industry, News, Seasonal Products, Snowboard

Please and thank you. Photo: Ikon Pass It’s been a lovely January for many parts of the West: clear and cold. But those regions sitting on healthy snowpacks received little, to no snow during the month. But winter is about to make a serious return as forecasters...

“Industry Veterans Weigh In on Sole Tech’s Legacy” by Tiffany Montgomery via Shop Eat Surf

by admin | Jul 15, 2024 | Community, News, Shoe Market, Snowboard

Clockwise from top left: Sole Tech Founder Pierre André Senizergues; head of marketing Don Brown; Pierre with former longtime Sole Tech exec Yasemin Oktay Hume. Far left photo courtesy of Sole Tech; others, SES file photos. Sole Technology has been an important part...

“U.S. Ski and Snowboard, X Games Announce Partnership” by Cooper Gegan via The Inertia

by admin | Jun 25, 2024 | Community, Competitions, Industry, News, Snowboard

Photo: Joshua Duplechian / X Games U.S. Ski & Snowboard and X Games just announced they are collaborating to create The Winter X Games Series. The newly minted series will include U.S. Ski & Snowboard World Cup events, the Toyota U.S....

“Surf Expo Summer Edition Heats Up with New Brands, Floor Category” by Kari Hamanaka via Shop eat Surf

by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows

SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...

“The Athletes Who Can’t Afford Their Near-Death Experiences” by Adam Elder via The Intelligencer

by admin | Jun 20, 2023 | Competitions, Industry, Insurance, News, Olympics, Skateboard, Snowboard, Surf

Tom Lowe surfing in the 2018 Jaws Challenge in Hawaii. Photo: Richard Hallman/World Surf League via Getty Images In late April, British big-wave surfer Tom Lowe paddled for a famous slab wave off the coast of Tahiti called Teahupo’o as its 25-foot wall...

“Snowboarding Could Be Banned at Another Resort” by Andrew McLemore via The Inertia

by admin | Mar 30, 2023 | Community, Debate, News, Outdoor, Snowboard

Mayflower would be missing out on an important part of snow culture. Photo: Jack Dawe How is this still a thing? At the moment, just a few major American ski resorts prohibit snowboarders: Mad River Glen in Vermont, and Deer Valley and Alta, both in Utah....