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“Is Livestream Shopping Ready to Shift Into High Gear?” by George Anderson plus nearly 20 retail experts weighing in on this topic via Retail Wire

by admin | May 14, 2023 | Community, Debate, Opinion, Resources, Retail Strategy, Social Commerce, Social Media

TikTok appears to be pumping the brakes on its U.S. livestreaming plans while retailers and platforms, including Amazon.com, Poshmark, Qurate, Shein and Walmart, are stepping on the gas. So is livestreaming ready to roll in America or not? A Wall Street...

“US livestream commerce expected to surpass $31B in 2023: report” by Tatiana Walk-Morris via Retail Dive

by admin | Mar 10, 2023 | m-commerce, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Retrieved from Piqsels. Dive Brief: The livestream e-commerce market will reach $31.7 billion by the end of this year, nearly triple its size in 2021, according to a report by Coresight Research and Bambuser. The report projects that the market will reach $67.8...

“3 Reasons Why Retailers Must Use TikTok to Grow Their Business” by Louie Bischoff via Total Retail

by admin | Feb 24, 2023 | Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: Getty Images by Mario Tama I grew up with a self-employed retail family. Our “family trips” to other cities always involved going to a trade show or to see a new vendor. As a child, I felt slighted and disappointed that these “family...

“Instagram sunsets live shopping as commerce retreat continues” by Peter Adams via Retail Dive

by admin | Feb 16, 2023 | m-commerce, News, Predictions, Retail Technologies, Social Commerce, Social Media

Image Retrieved from Instagram  Instagram is sunsetting live shopping on March 16, according to a post on its website. The move is the latest in a series of commerce-related pullbacks from the Meta Platforms app and follows the removal of the Shop tab from its...

“Ad spending on TikTok defies advertising slowdown” by Krystal Scanlan and Seb Joseph via Digiday

by admin | Jan 17, 2023 | m-commerce, Retail Technologies, Social Commerce, Social Media

Ivy Liu Every downturn is good for someone. Take TikTok, for instance.  Even as marketers continue to scrape dollars back wherever they can, whether that be from TV or Facebook, they can’t stop pouring money into the short-form video app. And that’s despite some...

“Instagram to Remove Shopping Tab” by Dani James via Retail Dive

by admin | Jan 13, 2023 | E-Commerce, Industry, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Permission granted by Meta Dive Brief: Changing the way consumers access commerce on its app, Meta-owned Instagram will remove its Shop tab from the homepage navigation bar in February, according to a post on the company’s support site. A Meta spokesperson...