Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Just Like F1, Social Commerce Needs Precision and Speed” by Nick Verlaney via Total Retail

by admin | Jan 2, 2023 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

With its feedback, creation and conversation loops, social commerce mimics circuit-based Formula 1 races. And success on the track and on social media isn’t purely about who is the quickest. Instead, it’s about strategy, precision and avoiding critical mistakes....

“How Mobile Bridges the Gap Between In-Store and Online” by Alex Campbell via Total Retail

by admin | Dec 23, 2022 | Brick & Mortar, Data Driven Performance, E-Commerce, Holiday, Industry, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce

Credit: iStock.com by Anita Kot To deliver on consumer expectations and keep their loyalty, brands must incorporate mobile messaging into their marketing strategies This holiday season, retailers prepared for an influx of in-store and online shoppers at levels even...

“Live Commerce vs. Reels: How to Build Meaningful Customer Relationships Through Live Video Commerce” by Andrew Chen via Total Retail

by admin | Dec 9, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: Getty Images by PixelsEffect While Reels can be a powerful tool to attract new customers, live selling offers retailers a more intimate, longer form setting to engage “I know this is new for all of us,” said Melissa Garcia, a professional on-air stylist, as...

“Why E-Commerce Needs Brick-and-Mortar Retail” by Lukas Martinelli via Total Retail

by admin | Nov 19, 2022 | Brick & Mortar, Community, Data Driven Performance, E-Commerce, Industry, Internet, Local Search, m-commerce, Omnichannel, Predictions, Resources, Retail Strategy, Retail Technologies, Social Commerce

As e-commerce has exploded in popularity, the question of how brick-and-mortar retailers would fare in the future has been widely debated. The notion of a “retail apocalypse” reached a crescendo during the pandemic as year-over-year e-commerce grew two to five...

“TikTok’s latest ad product rollout aims to make creators’ (and advertisers’) lives easier — for the most part” by Krystal Scanlon via Digiday

by admin | Oct 15, 2022 | Community, E-Commerce, m-commerce, News, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Creators are having a hard time right now: canceled deals, stretched payment terms, even revenue shake ups from the platforms. It’s tough times for anyone in the content-making business. But it doesn’t have to be, according to TikTok. Or more to the point, it won’t be...

“Rebound for Retail: How Mobile Can Achieve Memorability for Retailers” by Paul Coggins via Total Retail

by admin | Sep 20, 2022 | m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: iStock.com by Anita Kot Over the past few years, there’s been an increasing shift towards online retail, particularly with many of the attitudes adopted over the course of the pandemic now a part of everyday life. And many of these transactions are being...