Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“5 Key Trends to Watch in Modern Retailing” by Nick Gurney via Total Retail

by admin | Sep 6, 2022 | Brick & Mortar, Community, E-Commerce, m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: iStock.com by Tzido The shift from physical to digital retail was well underway before the pandemic hit, but the closure of physical locations has accelerated the trend. This has exposed a weakness in sales for many retailers that have been slow to adapt to...

“How Retailers Can Use TikTok to Build Better Brand Loyalty in a New Era of Community Building” by Amy Gilbert via Total Retail

by admin | Sep 2, 2022 | E-Commerce, m-commerce, Resources, Social Commerce, Social Media

Credit: Getty Images by Pixels Effect If you’re familiar with TikTok, you’ve most likely seen the hashtag #Tiktokmademebuyit. Truth is, people can find anything from books to clothing to makeup thanks to retail brands’ ever-expanding presence on TikTok....

“Are You Ready for Live Commerce? 5 Tips to Get Started Right Now” by Zarnaz Arlia via Total Retail

by admin | Aug 29, 2022 | Community, E-Commerce, m-commerce, Social Commerce, Social Media

Credit: Getty Images by Seksan Mongkhonkhamsao The COVID-19 pandemic accelerated the digital transformation of businesses as they attempted to meet the changing demands of customers. Stuck at home during lockdowns, people around the globe turned to online shopping and...

“Adapting to the New Normal in Retail: 5 Ways to Improve Your Digital Presence” by Nicole Leinbach Reyhle via Retail Minded

by admin | Aug 26, 2022 | E-Commerce, m-commerce, Resources, Retail Strategy, Retail Technologies, Social Commerce, Social Media

The COVID-19 pandemic shifted consumer buying behavior to the online world, forcing retailers to adapt quickly. Even as the world recovers from the pandemic, e-commerce still has a stronghold, so it’s crucial for retailers to cater to the needs of consumers who...

“Instagram rolls back some product changes after user backlash” by Kalley Huang and Mike Isaac

by admin | Aug 7, 2022 | m-commerce, News, Retail Technologies, Social Commerce, Social Media

Celebrities like Kylie Jenner and Kim Kardashian were among the upset users who said the updates made the app too much like TikTok. Instagram said on Thursday that it was rolling back several recent updates to its photo-sharing app after Kylie Jenner and other...

“TikTok Live Shopping Is Booming In 2022. How Can Small Businesses Benefit?” by Catherine Erdly via Forbes Magazine

by admin | Aug 5, 2022 | m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Live streaming is transforming some of the small businesses who have taken advantage of it’s powerGETTY “TikTok Shop LIVE has totally changed my business,” claims Sumayah Saadi, an LSE student who first set up her online shop aiming to provide...