Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“STAY ON BOARD: THE LEO BAKER STORY – Takeaways From a Must-See Documentary” by Anthony Pappalardo via Artless Industria

by admin | Aug 16, 2022 | Community, Film Review, Skateboard, Social Issues

My morning ritual begins by checking my text messages, followed by pruning my inbox from companies trying to sell me things and then setting my daily agenda. Today was no different but as I checked off empty white boxes next to eComms that would soon be directed to...

“The ‘Angriest Man in Surfing’ Proves the Days of Violent Surf Regulation Are Done” by Alexander Haro via The Inertia

by admin | Aug 12, 2022 | News, Social Issues, Surf

Andy Lyon decided that a rock needed to be implanted into this surfboard and the consequences for his actions are proof that it’s not okay anymore. Photos: Screenshot/YouTube In the first week of August, a Malibu resident named Andy Lyon took off on a wave at...

“Russian Surfing Federation Issues Defiant Statement After ISA Bans Russian Athletes” by Alexander Haro via The Inertia

by admin | Mar 12, 2022 | Competitions, News, Olympics, Social Issues, Surf

The Ukraine National Surfing team competing in the finals in Odessa in the Black Sea of Ukraine at the Ukrainian National Championships. Photo: USF/Courtesy of ISA Russia is currently invading Ukraine in what is the largest conventional military conflict on...

“The Rise Of African Surf Culture With Selema Masekela And Mami Wata – special exhibit at Surfing Heritage and Culture Center” via SHACC Newsletter

by admin | Mar 9, 2022 | Community, Industry, News, Social Issues, Surf

Coming to SHACC this month, we’ve partnered up with Selema Masekela and the incredible people at Mami Wata to bring you a very special exhibit that celebrates the rise of African surf culture. Featuring images and artifacts from Ghana to Mozambique and beyond, opening...

“Selema Masekela Talks About Mami Wata’s Mission to Redefine Surf Lifestyle” by Will Seleo via The Inertia

by admin | Nov 24, 2021 | Community, Industry, News, Social Issues, Surf

Mami Wata seeks to change the global perception of African surf culture through establishing itself as a major brand in the surf lifestyle space. Photo: Mami Wata. Brands, and especially clothing brands, have a strangely powerful influence on our sense of...

City of Huntington Beach Becomes 100th West Coast Municipality to Pass a Resolution Opposing New Offshore Drilling by Surfrider Foundation via Shop Eat Surf

by admin | Oct 20, 2021 | Industry, News, Political Action, Social Issues

River Jetties Huntington Beach credit Mona Haddad with Surfrider Foundation” Huntington Beach, Calif., October 20, 2021— Today, the Surfrider Foundation and ocean advocates are celebrating a significant victory after the City of Huntington Beach became the...