Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“CARV Expo Shakes Up the Board Sports Industry With a New West Coast Trade Show That Promises to Be More Than a Brand Showcase” PR via Surfer Mag

“CARV Expo Shakes Up the Board Sports Industry With a New West Coast Trade Show That Promises to Be More Than a Brand Showcase” PR via Surfer Mag

Image of a vintage copy of The Surfer Quarterly over from when an issue only cost $.75 courtesy of Surfer Mag SAN DIEGO — CARV Expo, taking place June 20–22 at the San Diego Convention Center, will bring together board sports brands, retailers, athletes, media, and...
“Combined book and speaker review for ‘All In’ and its remarkable author (and record-breaking waterman/ ocean pioneer), Chris Bertish” by Doug Works (BRA Executive Director)

“Combined book and speaker review for ‘All In’ and its remarkable author (and record-breaking waterman/ ocean pioneer), Chris Bertish” by Doug Works (BRA Executive Director)

Leading up to the most recent Surf Expo Trade Show, George (BRA Chairman and owner of Modern Skate & Surf) and I were evaluating potential guest speakers for our Board Retailers Association (BRA) Surf Expo Kickoff Breakfast, which was slated to happen on Day 1 of...
“Ultraskate Win + Heart Attack + Longboarding to Recovery.” by Bill Ennis (BRA Board Member and owner of Dig Paddlesports) via Dig Paddlesports Blog

“Ultraskate Win + Heart Attack + Longboarding to Recovery.” by Bill Ennis (BRA Board Member and owner of Dig Paddlesports) via Dig Paddlesports Blog

I checked my carotid pulse. It was there. February 25, 2024. 0300 hours. Radial pulse next. Blood was flowing through my wrist. “What in the hell is happening?” My back popped, but not much. I drank water, feeling dehydrated. I shifted my position in bed....
“Surf Expo Set for Biggest Show Since 2020” by via Surf Expo News by Tiffany Montgomery on SurfExpo.com

“Surf Expo Set for Biggest Show Since 2020” by via Surf Expo News by Tiffany Montgomery on SurfExpo.com

Surf Expo Show Director Roy Turner and Bob Hurley of FLORENCE, which is exhibiting at Surf Expo January. File photo by SES.  The largest gathering of watersports and coastal lifestyle professionals returns in just one month to the Orange County Convention Center...
“Outdoor Retailer Launches Expansive Hosted Buyer Program (apply here now)” by Bart Schaneman via The Daily

“Outdoor Retailer Launches Expansive Hosted Buyer Program (apply here now)” by Bart Schaneman via The Daily

At the OR Winter show last November, Sarah Morton (right), OR senior attendee relations manager, gives a group of buyers a tour of the show floor. Photo by Keith Fearnow. Apply for the All-New Hosted Buyer Program Attention: Outdoor Retailer and Outdoor Design +...