Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Core Issue: Let’s Start Calling ‘Epoxy’ Surfboards by Their Proper Name” by Sam George via The Inertia

by admin | Nov 18, 2022 | Industry, Product Reviews, Surf

Under the talented feet of Kelly Slater, the advantages of a board constructed primarily of expanded polystyrene foam become abundantly clear. Photo: Todd Glaser Editor’s Note: Welcome to our new series, “By Design” with Sam George that examines the genius, and...

“5 Reasons Why Surfers Are Just the Worst” by Alexander Haro via The Inertia

by admin | Nov 10, 2022 | Community, Industry, Surf

A surfer, contemplating why he too is just the worst. Photo: Unsplash I love to surf. I love surf culture. I love surfers. I love the little things that make surfing and surf culture what it is. And those little things, a lot of the time, are absolutely...

“Modern Machines: A Brief History of the Mid-Length Surfboard” by Sam George via The Inertia

by admin | Oct 28, 2022 | Educational Opportunity, Industry, Product Reviews, Retail History, Surf

Mr. February, a mid-length, and the highline. Photo: Screenshot Editor’s Note: Welcome to our new series, “By Design” with Sam George that examines the genius, and sometimes the mystery, of surfing’s storied design history. Sam has been writing about...

“Here’s How Josh Kerr Made Parenthood and Life on the World Tour Look So Good” by Joe Carberry via The Inertia

by admin | Oct 20, 2022 | Competitions, Generations, Surf

Josh raised his son Colin and daughter Sierra with his wife Nikki while negotiating the CT. Photo: J Bonner The life of the professional surfer, snowboarder or skier sounds pretty amazing, right? Riding powder in exotic locations, boat trips to far-flung...

“Has Surf Culture Outgrown Competitive Surfing?” by Sam George via The Inertia

by admin | Oct 13, 2022 | Community, Competitions, Industry, Surf

A scene that after all these years, isn’t that different from the one below. Photo: Sean Rowland//WSL I was never much of a professional surfing competitor. Meaning an honest personal assessment would place me far from a serious contender, but more like an...

“New Book ‘SURFER Magazine 1960-2020’ Captures Essence of Publication’s Six-Decade Run” by Sam George via The Inertia

by admin | Oct 6, 2022 | Book Review, Industry, Surf

The Chris Burkard shot from Iceland made famous in the pages of SURFER. Like just about every other surfer over the age of, let’s say, 20, I distinctly remember the very first issue of SURFER magazine I ever saw. It was the summer of 1967, and as...