Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“‘Femme Ocean’ Tells the Stories of Four Women Breaking Boundaries in Surfing” by Staff via The Inertia

by admin | Jul 10, 2022 | Community, Surf, Women's Market

Maryam El Gardoum tears into a blue Moroccan wall. Photo: Femme Ocean. ‘Femme Ocean’ Tells the Stories of Four Women Breaking Boundaries in Surfing The ocean nearly took my life,” says filmmaker Annika von Schütz. “Now it’s giving me life.” Premiering July...

“You Might Not Need to Worry About Breaking a Brand New Surfboard Ever Again” via The Inertia

by admin | Jul 2, 2022 | Associate Members, News, Resources, SUP, Surf

Editor’s Note: Just bought a new surfboard? Check out Surfcare, a new option for peace of mind. You just dropped an unforgiving grand(ish) on a creamy white hunk of fiberglass – straight off the rack from your local surf shop. It’s silky to the...

“UCSD Surf Team Awards First College Scholarship for Surfing” by Will Sileo via The Inertia

by admin | Jun 28, 2022 | Awards, Competitions, News, Surf

We all know that you can get your college tuition subsidized, even fully covered, for playing sports like basketball, baseball, or football in college. Well, now the same holds true for surfing. University of California San Diego just handed out the first college...

“Surf Cams Might Be Secretly Ruining Your Session” by Ella Boyd via The Inertia

by admin | Jun 16, 2022 | Debate, News, Surf

Yes, you can see yourself surf. But do you want to see yourself surf? Photo: Screenshot//Surf Cam Rewind Why do we surf? Is it to escape reality and enjoy a connection with nature? Is it to challenge your personal limits, try new tricks, and progress as a surfer?...

“Surf Travel and a Brief Lesson in Localism” by Connor Macanally via The Inertia

by admin | Jun 1, 2022 | Community, International Flavor, International Travel, Localism, Surf

Small-ish wind-kissed waves are your best bet at sliding in unnoticed. Photo: Sebastian Mitterm//Unsplash The Basque culture is one of the oldest in existence. How old? No one really knows. There’s good evidence to suggest the Basque language, “Euskara,” has...

“5 Surf Non-Profits That Are Making Waves of Change” by Rebecca Parsons via The Inertia

by admin | May 27, 2022 | Community, Industry, Surf

Surf non-profits do lots of positive things for the surf community. Photo: Courtesy of Me Water Foundation. Sometimes it’s easy to forget that surfing is a business. It is, after all, the “surf industry.” A large part of surfing is centered around selling boards,...