Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Surf Expo Attracts More Than 600 Exhibiting Brands to Upcoming September Show” via Shop Eat Surf (plus video of highlights from January Show & more)

by admin | Aug 17, 2022 | Industry, News, Resources, Retail Strategy, Seasonal Products, Skateboard, SUP, Surf, Trade Shows, Wake Skate, Wake Surf, Wakeboard

Photo courtesy of Surf Expo PRESS RELEASES | Re-Published August 2022 ORLANDO, Fla.– (July 25, 2022) Surf Expo, the premier watersports and coastal lifestyle tradeshow, returns to the Orange County Convention Center in Orlando on Sept. 8-10 in the West Concourse with...

“Retail Check In: Ron Jon Surf Shop” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Aug 15, 2022 | Brick & Mortar, Community, Distinguished Retail Members, Industry, News, Retail History, Surf, Tourism

Ron Jon Surf Shop at Disney Springs in Orlando, Florida – SES file photo By Tiffany Montgomery | Published Aug 2022 We speak to Ron Jon Surf Shop President Michele Goodwin, who provides very interesting details about sales and brand trends at the important...

“The ‘Angriest Man in Surfing’ Proves the Days of Violent Surf Regulation Are Done” by Alexander Haro via The Inertia

by admin | Aug 12, 2022 | News, Social Issues, Surf

Andy Lyon decided that a rock needed to be implanted into this surfboard and the consequences for his actions are proof that it’s not okay anymore. Photos: Screenshot/YouTube In the first week of August, a Malibu resident named Andy Lyon took off on a wave at...

“The Best Women’s Wetsuit Jackets of 2022, Reviewed” by Rebecca Parsons via The Inertia

by admin | Aug 6, 2022 | Industry, Product Reviews, SUP, Surf, Women's Market

Photo: Christinamae Sheley. Nothing puts a damper on an epic surf session more than being cold. If you’re anything like me, being cold means it’s game over. Once the shivers start, it’s time for me to paddle in, regardless of how good the waves are. Although...

“Maya Gabeira Wrote the Most Beautiful Children’s Book: ‘Maya and the Beast’” by Alexander Haro via The Inertia

by admin | Jul 24, 2022 | Book Review, International Travel, Surf

Maya’s first book is available August 2. Images courtesy of Abrams Books. For the last few years, Maya Gabeira has been working on something very different from her normal gig. She’s been writing books. You know Gabeira, of course, as the two-time Guinness World...

“The Raglan Surf Report: Why Surf Judges Keep Their Identities Secret” by Will Sileo via The Inertia

by admin | Jul 19, 2022 | Competitions, Surf

There’s a lot of hate out there in the world, no small amount of which is often leveled at competitive surf judges. No idea what I’m talking about? Go check out any of the WSL’s Instagram posts from the El Salvador Pro, scroll through the comments, and if you...