Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The Olympics Will Show the World How Important Home Field Advantage Is in Surfing” by Evan Quanstrom via The Inertia

by admin | Jun 13, 2024 | Competitions, News, Olympics, Opinion, Surf

Vahine Feirro on her way to victory at Teahupo’o. Photo: Ed Sloane//WSL No surf fan was surprised when Vahine Fierro won last month’s historic Tahiti Pro. Fierro was raised on the detonating Teahupo’o barrels that can send chills through the spines of many...

“Hawaiian Airlines Turns Old Life Vests Into Surfing Dry Bags” by Juan Hernadez via The Inertia

by admin | Jun 7, 2024 | Community, Industry, News, Surf, Sustainability

Not the worst idea, actually. Photo: Hawaiian Airlines Believe it or not, those inflatable airline life vests flight attendants are forced to perform weird presentations with have an expiration date. While the lifespan of your typical vest is (according to the...

“Olympic Surfing 101: Everything to Know Before Paris 2024” by Dashel Pierson via Surfer Magazine

by admin | May 31, 2024 | Competitions, News, Olympics, Surf

Teahupo’o, Tahiti: surfing’s venue for the Paris 2024 Olympics. Photo: Ryan “Chachi” Craig The Summer Olympics are right around the corner. Here’s a guide to get pumped before the world’s best surfers go for gold at Teahupo’o, Tahiti. Over a...

“Retailers Are Putting the “Special” Back in Specialty Retail Via Private Label” by Kari Hamanaka via Shop Eat Surf (Executive Edition)

by admin | May 26, 2024 | Apparel /Fashion, Brick & Mortar, Industry, News, Private Label, Resources, Surf

All product photos courtesy of Val Surf, Spyder, Jack’s and Quiet Storm. Huntington Beach Pier background: SES file photo. We talk to the owners of Val Surf, Jack’s, Quiet Storm and Spyder about their extensive private label strategies, which helps them control...

“Longboarding Could Be Included in the 2028 LA Olympics” by Evan Quarnstrom via The Inertia

by admin | May 16, 2024 | Competitions, News, Olympics, Surf

The beautiful surfing of Honolua Bloomfield was certainly on display at the recent ISA Event. Photo: Pablo Jimenez//ISA Imagine the world’s best longboarders gliding down the point at Malibu, but instead of Malibu’s  typical Sunday afternoon summertime...

“Hawaii Claims the Shaka as Its Official State Gesture” by Jade Eckardt via The Inertia

by admin | May 12, 2024 | Community, Holiday, Legends, News, Philosophy, Political Action, Surf

Shaka from the North Shore. Why wouldn’t Hawaii claim the gesture? In addition to perfect surf and sunshine, Hawaii’s known for the shaka, the hand gesture that symbolizes positive messages like hello, goodbye, shoots, and aloha. It’s evolved from an intrinsic...