Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Longboarding Could Be Included in the 2028 LA Olympics” by Evan Quarnstrom via The Inertia

by admin | May 16, 2024 | Competitions, News, Olympics, Surf

The beautiful surfing of Honolua Bloomfield was certainly on display at the recent ISA Event. Photo: Pablo Jimenez//ISA Imagine the world’s best longboarders gliding down the point at Malibu, but instead of Malibu’s  typical Sunday afternoon summertime...

“Hawaii Claims the Shaka as Its Official State Gesture” by Jade Eckardt via The Inertia

by admin | May 12, 2024 | Community, Holiday, Legends, News, Philosophy, Political Action, Surf

Shaka from the North Shore. Why wouldn’t Hawaii claim the gesture? In addition to perfect surf and sunshine, Hawaii’s known for the shaka, the hand gesture that symbolizes positive messages like hello, goodbye, shoots, and aloha. It’s evolved from an intrinsic...

“Are Serrated Surfboards the Future? Koa Smith Thinks So.” by Dashel Pierson via Surfer Magazine Newsletter

by admin | May 2, 2024 | Industry, News, Product Reviews, Surf

Smooth, drawn-out rails? Nah. Koa Smith and Matt Parker are creating something entirely different. Photo: Album Surfboards Hawaiian free-surfer teams up with Album Surfboards creator for an innovative, uncanny new shape. Sir Isaac Newton, so the story goes, was...

“Hollywood Sucks at Surfing: Five Times They Got It Right” by Nathan Myers via Surfer Magazine

by admin | Apr 6, 2024 | Film Review, Opinion, Surf

The definitive list of Hollywood’s only successful drops from the only man qualified to make it. From Beach Blanket Bingo to Blue Juice, they just don’t seem to get it. The list of laughable missteps has come to occupy our daily...

“The 12 Best Surf Books for Kids” by Rebecca Parsons via The Inertia

by admin | Mar 17, 2024 | Book Review, Community, Outdoor, Product Reviews, Reviews, Surf

Stoke your child’s curiosity of the ocean with these twelve awesome surf books for kids. Photo: Torsten Dederichs//Unsplash. Reading is beneficial for everyone, but especially children. It helps to strengthen the brain, build vocabulary, stimulate the imagination, and...

“‘Pipeline’s for the F**king Girls’ – Caity Simmers and the Best Surf Quote Ever” by Joe Carberry via The Inertia

by admin | Feb 15, 2024 | Competitions, News, Surf

All that’s left is a world title. Photo: Bielmann//World Surf League Something crazy happened Saturday afternoon in Hawaii, on that little stretch of sand at Ehukai Beach Park. Out in the water, a new generation was blowing minds. A new generation of women, that...