Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“The 12 Best Surf Books for Kids” by Rebecca Parsons via The Inertia

by admin | Mar 17, 2024 | Book Review, Community, Outdoor, Product Reviews, Reviews, Surf

Stoke your child’s curiosity of the ocean with these twelve awesome surf books for kids. Photo: Torsten Dederichs//Unsplash. Reading is beneficial for everyone, but especially children. It helps to strengthen the brain, build vocabulary, stimulate the imagination, and...

“‘Pipeline’s for the F**king Girls’ – Caity Simmers and the Best Surf Quote Ever” by Joe Carberry via The Inertia

by admin | Feb 15, 2024 | Competitions, News, Surf

All that’s left is a world title. Photo: Bielmann//World Surf League Something crazy happened Saturday afternoon in Hawaii, on that little stretch of sand at Ehukai Beach Park. Out in the water, a new generation was blowing minds. A new generation of women, that...

“Last Year Saw an Uptick In Shark Attacks, Per ISAF Report” by Cooper Gegan via The Inertia

by admin | Feb 7, 2024 | News, Outdoor, SUP, Surf, Tourism

Photo: Jeremy Lanfranchi//Unsplash The International Shark Attack File (ISAF) has released a report detailing 2023 shark attack numbers. The report shows a notable uptick in the number of unprovoked shark attacks, as well as the number of those...

“Carissa Moore Announces She’s Stepping Away From the Championship Tour” by Joe Carberry via The Inertia

by admin | Jan 21, 2024 | Community, Competitions, News, Olympics, Surf

In news that we’ve heard rumblings about for weeks, Carissa Moore, a five-time world champion and defending Olympic gold medalist is officially stepping away from the World Surf League’s Championship Tour (she doesn’t want to use the word “retire”). She will surf...

“Surf Expo’s Roy Turner to Receive President’s Award from East Coast Surfing Hall of Fame” by Kara Hamanaka via Shop Eat Surf

by admin | Jan 5, 2024 | Awards, News, Surf, Trade Shows

Board Retailers Association Chairman George Leichtweis and Roy Turner. SES file photo.  Roy Turner has enjoyed a career in action sports surrounded by what he’s been doing since he was a kid: surfing and skating. “I’m pretty blessed that throughout my...

“Surf Expo to Host Exciting Lineup of Events, Networking, Seminars and Features at January 2024 Show” by Surf Expo staff via Surf Expo blog

by admin | Dec 28, 2023 | Apparel /Fashion, Awards, BRA Community Partners, Community, Educational Opportunity, Industry, News, Private Label, Resources, Retail Strategy, Retail Technologies, Skateboard, SUP, Surf, Trade Shows, Wakeboard, Women's Market

Highlights include the 2024 Florida Shape Off, East Coast Surfing Hall of Fame Induction Ceremony, Learning Labs on important business topics, and an Industry Party. Surf Expo, the premier watersports and coastal lifestyle trade show, is offering a full roster of...