Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Pro Surfer Mikala Jones Has Died After a Surf Injury in Indonesia” by Dashel Pierson via Surfer Mag

by admin | Jul 9, 2023 | Community, Legends, News, Rest In Peace, Surf

The surf world is mourning following news of a fatal surf injury involving Mikala Jones. Jones was surfing in the Mentawai Islands of Indonesia, when he suffered an injury that allegedly severed his femoral artery and led to a fatal loss of blood. He was 44 years old....

“The Athletes Who Can’t Afford Their Near-Death Experiences” by Adam Elder via The Intelligencer

by admin | Jun 20, 2023 | Competitions, Industry, Insurance, News, Olympics, Skateboard, Snowboard, Surf

Tom Lowe surfing in the 2018 Jaws Challenge in Hawaii. Photo: Richard Hallman/World Surf League via Getty Images In late April, British big-wave surfer Tom Lowe paddled for a famous slab wave off the coast of Tahiti called Teahupo’o as its 25-foot wall...

“Surf Shop Founders and Their Kids Discuss Passing the Torch” by Kari Hamanaka via Shop Eat Surf

by admin | Jun 13, 2023 | Brick & Mortar, Community, Generations, Industry, News, Retail History, Surf

Top row (left to right): Tom and Tyler Brown, Josh Hansen, and Mark Richards with sons Brandon and Blake. Bottom row (left to right): Ashlyn and Aaron Pai, LG Shaw, and Ashley Stewart Leines with father Bill Stewart. By Kari Hamanaka | Published Jun 13, 2023 From...

“Great White Sharks Near Surfers 97% of the Time in CA Waters, Study Shows” by Dashel Pierson via Surfer Magazine

by admin | Jun 6, 2023 | News, SUP, Surf

New findings from Cal State Long Beach’s Shark Lab show prevalence and proximity of juvenile great white sharks in California lineups. According to a new study, surfers have company – even when they don’t realize it. The report comes from Cal State Long...

“World Surf League Responds to Judging Controversy, Death Threats” by Dashel Pierson via Surfer Magazine

by admin | May 31, 2023 | Competitions, Debate, News, Surf

An open letter penned by the WSL’s CEO, Erik Logan, addresses claims of unfair judging and threats of violence after the controversial 2023 Surf Ranch Pro. Following the World Surf League’s sixth stop on the 2023 Championship Tour, the Surf Ranch Pro, there has been...

“Surf Shop Day Is Coming May 20th!” by SIMA via Shop Eat Surf

by admin | May 17, 2023 | Brick & Mortar, Community, Customer Loyalty, Event Planning, Holiday, Industry, News, Resources, Surf

Image courtesy of SIMA The SES article and the links below are shared with the express permission from SIMA. “If surfing is religion, then surf shops are the temples of stoke.” Shaun Tomson From the Jersey Shore to La Jolla, Cocoa Beach to Galveston, Nags Head to...