Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“History of Surfing: Houses of the Holy – Matt Warshaw explains the history of our beloved cultural watering hole, and where he thinks the future of the surf shop is headed” by Davis Jones via Surfer Mag (originally published Oct. 2017)

“History of Surfing: Houses of the Holy – Matt Warshaw explains the history of our beloved cultural watering hole, and where he thinks the future of the surf shop is headed” by Davis Jones via Surfer Mag (originally published Oct. 2017)

by | Apr 29, 2023 | Brick & Mortar, Community, Industry, News, Retail History, Surf

Hobie Alter’s Dana Point compound. Dale Velzy’s Manhattan Beach showroom. Larry Gordon and Floyd Smith’s San Diego storefront. Jack O’Neill’s San Francisco shack. In the 1950s, California’s first surf shops had personalities as...
“BC Owner on Business, Sales Trends and a Move Away from Covid Comparisons” by Kari Hamanaka via Shop Eat Surf

“BC Owner on Business, Sales Trends and a Move Away from Covid Comparisons” by Kari Hamanaka via Shop Eat Surf

by | Apr 19, 2023 | Community, Corona Virus, Industry, Merchandising, News, Retail Economy, Retail History, Retail Strategy, Surf

A quarter of the way into the year and key industry account BC Surf & Sport’s business is chugging along. If the multi-store operator is any barometer of how the overall industry is trending, 2023 could perhaps mean a normalization –  and a new chapter –...