Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Shoreline at Surf Expo to Debut September 7-9, 2023” via Surf Expo News Feed

by admin | Jun 7, 2023 | Educational Opportunity, Industry, News, Resources, Trade Shows

Shoreline at Surf Expo Evolves the Waterman’s Lifestyle from Coastal Shoreline Activities into Camping, Hiking, Climbing and more.   ORLANDO, Fla. – (June 1, 2023) – Surf Expo, the premier watersports and coastal lifestyle tradeshow, enhances the buying...

“Top 10 Hidden Gems of Surf Expo 2023 (opinion article)” by Rich Aloha via Wakeboarding Magazine plus link to view photos from the most recent Surf Expo Trade Show

by admin | Jan 30, 2023 | Industry, Product Reviews, SUP, Surf, Trade Shows, Wakeboard

Surf Expo exhibitors fill up a massive hall in Orlando. Rich Aloha Surf Expo, once a watersports wonderland, adds a January event. What can riders now expect from this premier event? Since its debut in 1976, Surf Expo, has drawn in multitudes of surfing...

“Outdoor Retailer Education Schedule plus invitation to BRA Retailer Gathering at this week’s Snow Show” by Outdoor Retailer and BRA

by admin | Jan 9, 2023 | Educational Opportunity, Industry, Resources, Retail Strategy, Trade Shows

Outdoor Education Taken Higher Outdoor Retailer is the largest outdoor trade show of its kind, delivering the industry experts and educational opportunities you won’t find anywhere else. With top educators and innovators from around the world, Outdoor...

Surf Expo Photos via Shop Eat Surf

by admin | Jan 6, 2023 | News, Trade Shows

Click on the following link to view more great photos from the BRA Retailer Gathering where we kicked off the 20th Anniversary of Board Retailers Association (since 2003) and honored BRA co-founder Roy Turner and to view a ton of other remarkable photos from Surf Expo...

“Surf Expo to Welcome Wide Range of Retailers to January Show’ via Surf Expo PR

by admin | Dec 8, 2022 | Industry, Trade Shows

File photo courtesy of Surf Expo PRESS RELEASES | Published Dec 7, 2022 ORLANDO, Fla. (December 5, 2022) – A diverse group of retailers from all regions of the U.S. and beyond are registered to attend Surf Expo, the world’s premier watersports and beach...

“How Many Arrows Are in Your Quiver?” by Marc Weiss via The Management One Newsletter

by admin | Aug 21, 2022 | Educational Opportunity, News, Resources, Retail Strategy, Retail Technologies, Trade Shows

In business, this is a metaphor for what resources and strategies are available to you in order to achieve your goal. The quiver holds the arrows, you as the store owner are the archer and the target is your retail business goal. The relationships to this metaphor are...