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“How retailers can leverage their private label marketing advantage over national brands” by Erin Cabrey via Retail Boss

“How retailers can leverage their private label marketing advantage over national brands” by Erin Cabrey via Retail Boss

Private label sales continue to grow, reaching a record $283 billion last year, with sales and unit volume growth outpacing those of national brands. While retailers are often selling private label products that are similar to, or even dupes of,...