Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“How One Surf Shop 2X Their Sales, Proving that “Core Culture” is the Ultimate Growth Strategy” by Mark Fletcher via the Trackfly Blog

“How One Surf Shop 2X Their Sales, Proving that “Core Culture” is the Ultimate Growth Strategy” by Mark Fletcher via the Trackfly Blog

by | Feb 14, 2026 | Brick & Mortar, Data Driven Performance, Retail Strategy, Retail Technologies, Skateboard, Surf, Surf Expo, Trade Shows

The story of Ocean Magic’s recent resurgence doesn’t begin in a corporate boardroom; it begins with a sponsored skateboarder being moved out of a pickleball store. A little over a year ago, Christian—now the shop’s manager—was running a completely different business...
“Gen Alpha loves brick-and-mortar retail. Here’s what they want when they shop.” by Erin Cabrey via Retail Brew

“Gen Alpha loves brick-and-mortar retail. Here’s what they want when they shop.” by Erin Cabrey via Retail Brew

by | Feb 8, 2026 | Brick & Mortar, Customer Experience, Generations, News, Opinion, Predictions, Retail Strategy

Fly View Productions/Getty Images The generation craves in-person retail experiences much like Gen Z, but their experience growing up in virtual worlds have created unique expectations for in-store shopping. Just when it felt like we finally had a firm grip on what...