Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Retail Holiday Sales: How to Sell to Men and Help Them Buy Like Heroes” by Bob Phibbs via The Retail Doctor Blog

“Retail Holiday Sales: How to Sell to Men and Help Them Buy Like Heroes” by Bob Phibbs via The Retail Doctor Blog

As a retailer, I loved the day before Christmas Eve. All the planners had purchased, and the after-Christmas sales had begun. The guys were now considering going shopping… Historically, on Christmas Eve, the crowds gradually thin out, and you begin to notice...
“Why Retailers Need AI to Reach the Customer and Outshine the Competition This Holiday Season and Beyond” by Cynthia Sener via Total Retail Report

“Why Retailers Need AI to Reach the Customer and Outshine the Competition This Holiday Season and Beyond” by Cynthia Sener via Total Retail Report

Credit: iStock.com by Userba011d64_201 This year,  the U.S. experienced a 14 percent decrease in customer loyalty, falling from 79 percent to 68 percent. With inflation still impacting today’s consumer, businesses must become agile and shift how they reach...