Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Aug 20, 2023 | Brick & Mortar, Customer Experience, HR, News, Retail Strategy
Despite tens of thousands of viral TikTok #CleanTok videos, many retailers still show a psychological barrier toward cleaning or requiring their staff to maintain the cleanliness of their store. Yet retail stores are the face of a brand, where customers interact...
by admin | Aug 19, 2023 | Competitions, Industry, Legends, News, Olympics, Surf
11x World Champ may not have qualified via the CT; but there’s another way. So, you’re saying there’s a chance… After finishing the 2023 Championship Tour season with a dismal 23rd place, Kelly Slater, the greatest surfer to ever live, was not...
by admin | Aug 18, 2023 | Community, Industry, News, Skateboard
Nora Vasconcellos’ Thrasher cover shot by Zander Taketomo. Screengrab of Zander Takemoto’s Thrasher cover photo from Zander Taketomo’s Instagram. It’s a bit surprising that Nora Vasconcellos hadn’t graced the cover of Thrasher until its latest issue, but here we are...
by admin | Aug 17, 2023 | Brick & Mortar, Community, Customer Experience, E-Commerce, m-commerce, Merchandising, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media
After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime...
by admin | Aug 16, 2023 | Industry, News, Outdoor, Resources, Retail Strategy, Trade Shows
Courtesy of Outdoor Retailer Outdoor Retailer, the leading U.S. business events for the $862 billion outdoor industry, will introduce a fresh format beginning in 2024. The updates were developed through industry feedback and based on evolving business needs and...
by admin | Aug 15, 2023 | News, Predictions, Retail Economy
Spencer Platt/Getty Images US consumers upped their spending at retailers in July, with retail sales beating expectations with a 0.7% rise month over month, according to Census Bureau data. Year over year retail sales were up 3.2%, in line with the higher...
by admin | Aug 13, 2023 | Brick & Mortar, E-Commerce, News, Retail Economy, Retail Strategy, Retail Technologies
PHOTO: CANVA Reports of brick-and-mortar’s death, dubbed the retail apocalypse during the height of the COVID-19 pandemic, were greatly exaggerated. Physical store sales rebounded in 2021 as the omnichannel future came into focus, with total...
by admin | Aug 10, 2023 | BRA Community Partners, Educational Opportunity, Industry, News, Outdoor, Resources, Retail Strategy, Retail Technologies, Skateboard, Snowboard, Surf, Trade Shows
SES file photo Expect plenty of newness come September for the Surf Expo Summer show. That includes roughly 30% of the exhibitor makeup being new, a continued uptick of buyers and brands from specialty outdoor outfitters, and the growing presence of emerging...
by admin | Aug 6, 2023 | E-Commerce, News, Retail Strategy, Retail Technologies
Credit: Getty Images by Vithun Khamsong Even in its earliest form, commerce has always been centered around conversation. The evolution to e-commerce seemed to de-center that conversational element, though. Without a person to speak with, conversation was relegated to...
by admin | Aug 6, 2023 | Associate Members, Resources, Retail Strategy
So let’s get down to something important. In times like these, the winners are those that can become hyper-focused on the truly important things. It’s very easy to get distracted by the problems that exist in our industry, to throw up your hands and just...