Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.
by admin | Jul 23, 2023 | Brick & Mortar, Clearance Sales / Discounting, Customer Experience, Customer Service, Resources, Retail Strategy
Defensive selling is a sales approach typically driven by a sales associate’s anxiety and the assumption that a customer will only make a purchase if the salesperson is proactive to perceived customer objections. Salespeople feel it is customer service, but...
by admin | Jul 22, 2023 | Credit Card Processing, Governmental Affairs, Industry, News
Momentum is building in Congress to pass the Credit Card Competition Act to address the broken and unfair U.S. payments market. Thousands of retailers and consumers have already contacted Congress telling it to act — and Congress is listening. In fact, it’s...
by admin | Jul 21, 2023 | Community, Competitions, Industry, News, Skateboard
Push play to view entire competition During last weekend’s X Games “Real Street Best Trick” event at Rincon Middle School in Escondido, CA, commentator Brandon Graham said that the production team at the long-running action sports competition had been trying for three...
by admin | Jul 20, 2023 | Holiday, News, Resources, Returns, Shipping
Teamsters General President Sean O’Brien speaks during national contract negotiations with UPS. The Retail Industry Leaders Association urged the two sides to strike a deal in order to avoid risk to supply chains and the economy. Permission granted by...
by admin | Jul 18, 2023 | Consumer Behavior, Customer Experience, Customer Loyalty, Customer Service, Debate, News, Omnichannel, Returns
The tension between retailers and shoppers is growing, and it’s because of returns. Shippo, a leading shipping platform for growing e-commerce businesses, has come out with a 2023 Benchmarks Report that “takes a comprehensive look at how mid-market...
by admin | Jul 16, 2023 | Community, News, Surf
A southern otter in Santa Cruz, Calif., catches a wave after stealing a surfer’s board.Mark Woodward/@NativeSantaCruz An aggressive sea otter in California is hassling locals by riding boards she stole from surfers in the lineup. Steamer Lane is a legendary...
by Doug Works | Jul 13, 2023 | Educational Opportunity, News, Retail Strategy, Sales Training
This blog is my (Bob Phibbs) response to a question from a Facebook fan asking me, “What is the difference between training and having to repeat your instructions regularly while not seeing them followed?” The Difference Between Instruction and Training in...
by admin | Jul 12, 2023 | Customer Loyalty, Direct Mail, News, Resources, Retail Strategy
Credit: Getty Images by TEK IMAGE Since 1872, the retail industry has witnessed the power of direct mail firsthand. Aaron Montgomery Ward’s revolutionary mail-order business, Montgomery Ward and Company, kickstarted a retail revolution. A modest one-page...
by admin | Jul 11, 2023 | Community, Event Planning, News, Skateboard
In this photo from 2022, hundreds of young people gather for the ‘hill bomb’ on Dolores Street and 20th Street in San Francisco. Tayfun Coskun/Anadolu Agency via Getty Images Officers with the San Francisco Police Department attempted to disperse hundreds...
by admin | Jul 9, 2023 | Community, Legends, News, Rest In Peace, Surf
The surf world is mourning following news of a fatal surf injury involving Mikala Jones. Jones was surfing in the Mentawai Islands of Indonesia, when he suffered an injury that allegedly severed his femoral artery and led to a fatal loss of blood. He was 44 years old....
