Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.


“Professor Schmitt has released a nice variety of switch plates, frames, coasters and other remarkable PS Stix ‘UpCycle’ skateboard products, which are now available at wholesale pricing to BRA Retail Members” by Doug Works, BRA Executive Director

“Professor Schmitt has released a nice variety of switch plates, frames, coasters and other remarkable PS Stix ‘UpCycle’ skateboard products, which are now available at wholesale pricing to BRA Retail Members” by Doug Works, BRA Executive Director

by | Jul 7, 2023 | News, Product Reviews, Skate Art, Skateboard

Paul Schmitt aka Professor Schmitt has been designing and producing skateboards for nearly four decades. A skateboarder himself since he was a young boy, today his products are known world wide for their quality, performance and durability. Paul is the founder of one...
“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

“As Retailers Use New Tactics to Drive Loyalty, Here’s How to Tell What’s Working (and What’s Not)” by Mike Debnar via Total Retail

by | Jun 26, 2023 | Apparel /Fashion, Brick & Mortar, Consumer Behavior, Customer Experience, Customer Loyalty, Customer Service, Data Driven Performance, News, Retail Strategy, Retail Technologies

Several companies are experimenting with new initiatives to improve customer loyalty, including Amazon.com paying customers to pick up purchases and retailers like Abercrombie & Fitch, Anthropologie, and Gap ramping up discounts. Others, like Jenni Kayne and...