Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Unlocking the Power of Engaged Retail Employees” by Bob Phibbs via The Retail Doctor Blog

by Doug Works | Oct 24, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, Resources, Sales Training, Staffing

The Importance of Employee Engagement According to Axonify’s 2024 seasonal hiring survey, almost 60 percent of retail managers state that the quality of applicants this year regarding skill set, professionalism, and job-related experience is much lower than...

“Experiences bring shoppers in-store. How can retailers stand out?” by Bryan Wassel via Retail Dive

by admin | Oct 18, 2024 | Brick & Mortar, Community, Customer Experience, Opinion, Retail Strategy

SDI Productions via Getty Images A majority of consumers visit stores for the experience, according to a Ryder survey. The kind of experience they want can differ, from picking up orders to seeking associate advice. Dive Brief: Shoppers, particularly younger ones,...

“Why Next Gens Buy During Times of Cautious Spending” by Jasmine Glasheen via The Robin Report

by admin | Oct 16, 2024 | Brick & Mortar, Consumer Behavior, Customer Experience, News

If you haven’t been bombarded by statistics about next-gen cautious shopping behavior lately, then you’re probably in a news blackout orbiting around our planet on SpaceX alongside its overlord, Elon. The statistics are everywhere. What isn’t reported, however, is a...

“Paul Kobriger—Skateboard Lifer, Artist, and Sixes and Sevens (BRA Retail Member) Shop Owner” by Blair Alley via TWS

by admin | Oct 2, 2024 | Brick & Mortar, Community, Customer Experience, News, Skate Art, Skateboard, Small Business

Screen shot from YouTube video New episode of CORE shows the talent and dedication of one of skateboarding’s most dedicated skateshop owners You ought to know Paul Kobriger from his many years of working in the skateboard industry. From TransWorld to...

“Enhancing Accessibility: Guide for Retailers to Create Inclusive Shopping Experiences” by Cameron Ward via Guest Blog

by admin | Sep 30, 2024 | Brick & Mortar, Community, Customer Experience, Retail Technologies

Image via Freepik Retail businesses stand at the forefront of innovation in our digital age – not just for what they sell but also how they sell. Creating an accessible shopping experience is paramount to embracing diversity and ensuring everyone, regardless of their...

“How to Greet Customers in Retail Stores and Keep Them Engaged” by Bob Phibbs via The Retail Doctor Blog

by admin | Sep 26, 2024 | Brick & Mortar, Customer Experience, Customer Service, HR, News, Resources, Retail Strategy

The first few seconds of a customer’s visit to a retail store are critical to setting the tone for their entire shopping experience. Too often, store associates miss this opportunity to create a lasting impression because they’re distracted or unsure how to engage....