Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Vans Brooklyn Block Party” by Staff via Transworld Skateboarding

by admin | Sep 27, 2022 | Brick & Mortar, Community, Industry, News, Skateboard

Located in Brooklyn’s bustling Bushwick neighborhood, Vans’ Skate Space 198 is an NYC skater’s oasis that first opened its doors to the city’s skateboarding community in January 2020. Now, more than two and a half years later, Vans Skateboarding is...

“Core Retailers Weigh In on Potential Boardriders Sale” by Tiffany Montgomery via Shop Eat Surf (Executive Edition)

by admin | Sep 26, 2022 | Community, Industry, News, Surf

By Tiffany Montgomery | Published Sep 26, 2022 Quiksilver, Billabong Men’s, Roxy, Billabong Women’s and RVCA make up a sizeable chunk of the total sales mix of many core surf accounts. We asked Maui Nix, Surfside Sports, HIC, BC Surf & Sport, Hansen’s,...

“How to Use Humor in Your Sales Presentation – the More Laughs, the More You Sell” by Bob Phibbs via The Retail Doctor Blog

by admin | Sep 12, 2022 | Community, Customer Service, HR, Resources, Retail Strategy

Want to increase your sales? Try adding humor! Here are eight tips for incorporating humor into your retail store or in-person sales presentation. With all the focus on features and benefits from manufacturers, many retail sales presentations can be dry and boring....

“Sandia Peak Ski Area to remain closed for second year” – A result of climate change and staffing issues by Scarlett Lisjak via SIA Newsletter shared article

by admin | Sep 11, 2022 | Community, Industry, News, Outdoor, Snowboard, Sustainability

ALBUQUERQUE, N.M. — Sandia Peak Ski Area officials recently announced they will be closed this winter, for the second year in a row.  The lack of snow on the mountain for the past five years has created a snowball effect. For the first time in at least the past...

“5 Key Trends to Watch in Modern Retailing” by Nick Gurney via Total Retail

by admin | Sep 6, 2022 | Brick & Mortar, Community, E-Commerce, m-commerce, Retail Strategy, Retail Technologies, Social Commerce, Social Media

Credit: iStock.com by Tzido The shift from physical to digital retail was well underway before the pandemic hit, but the closure of physical locations has accelerated the trend. This has exposed a weakness in sales for many retailers that have been slow to adapt to...

“Are You Ready for Live Commerce? 5 Tips to Get Started Right Now” by Zarnaz Arlia via Total Retail

by admin | Aug 29, 2022 | Community, E-Commerce, m-commerce, Social Commerce, Social Media

Credit: Getty Images by Seksan Mongkhonkhamsao The COVID-19 pandemic accelerated the digital transformation of businesses as they attempted to meet the changing demands of customers. Stuck at home during lockdowns, people around the globe turned to online shopping and...