Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“Nora” by Cole Nowicki via Simple Magic

by admin | Aug 18, 2023 | Community, Industry, News, Skateboard

Nora Vasconcellos’ Thrasher cover shot by Zander Taketomo. Screengrab of Zander Takemoto’s Thrasher cover photo from Zander Taketomo’s Instagram. It’s a bit surprising that Nora Vasconcellos hadn’t graced the cover of Thrasher until its latest issue, but here we are...

“How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space” by Zarnaz Arlia via Total Retail

by admin | Aug 17, 2023 | Brick & Mortar, Community, Customer Experience, E-Commerce, m-commerce, Merchandising, News, Retail Strategy, Retail Technologies, Social Commerce, Social Media

After first gaining popularity in the mid-1980s when CPG markets saw an explosion of products, slotting fees continue to be a routine cost retailers charge brands. Essentially, a slotting fee is what brands and manufacturers pay to have their products placed in prime...

“WHY ARE BOARD PRICES ON THE RISE?” by Lucas Wisenthal via JENKEM MAG

by admin | Jul 29, 2023 | Brick & Mortar, Community, Corona Virus, Industry, News, Resources, Skateboard

The most stable part of skating used to be the price of a skateboard. Whatever the brand, whatever the graphic, in America, a pro board cost about $55. But unless you get skateboards for free, you’ve probably noticed that, lately, you’ve been paying more for them....

“Pat Tenore’s “Exit Through The Surf Shop” Offers Timely Industry Commentary Amid Boardriders Sale” by Kari Hamanaka via Shop Eat Surf

by admin | Jul 24, 2023 | Community, Industry, News, Surf

Clockwise from left: Duke Aipa and Pat Tenore during the exhibition’s opening reception; A floral arrangement and show flyer at the event. Photos by SES. Guest after guest couldn’t stop greeting and taking photos with RVCA founder Pat...

“NBDs rebroadcast on ABC?” by Cole Nowicki via Simple Magic

by admin | Jul 21, 2023 | Community, Competitions, Industry, News, Skateboard

Push play to view entire competition During last weekend’s X Games “Real Street Best Trick” event at Rincon Middle School in Escondido, CA, commentator Brandon Graham said that the production team at the long-running action sports competition had been trying for three...

“An otter in Santa Cruz is hassling surfers — and stealing their boards” by Dustin Jones via NPR

by admin | Jul 16, 2023 | Community, News, Surf

A southern otter in Santa Cruz, Calif., catches a wave after stealing a surfer’s board.Mark Woodward/@NativeSantaCruz An aggressive sea otter in California is hassling locals by riding boards she stole from surfers in the lineup. Steamer Lane is a legendary...