Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“24 Nonprofit Skateboard Organizations That Make a Difference” by Ruben Vee via SkateboardersHQ

by admin | Jan 25, 2023 | Community, Customer Loyalty, Event Planning, Industry, Skateboard

Skateboarding has gained ground in such a short time. Through a unique combination of courage, creativity, and an engaging lifestyle, skateboarding has gained popularity worldwide and finds its place among traditional sports like football and baseball. Besides being...

“‘Tis The Season For Retail Tech To Shine” by Jill Standish via Forbes

by admin | Dec 14, 2022 | Brick & Mortar, Customer Loyalty, E-Commerce, m-commerce, Retail Strategy, Retail Technologies

Holiday season. female in sparkle gold sequin Santa hat with credit card browsing high fashion retail online store and on a smartphone while sitting on divan in the modern living room at Christmas. GETTY Digital technology’s prominence within retail experiences has...

“Bad Customer Service Examples: 50 Things Retail Employees Shouldn’t Do” by Bob Phibbs via The Retail Doctor Blog

by admin | Nov 21, 2022 | Brick & Mortar, Customer Loyalty, Customer Service, Educational Opportunity, HR, Industry, Retail Strategy

Excellent customer service is dependent on your sales associates. Likewise, a bad customer service experience depends on your associates delivering poor customer service in your retail store. It doesn’t matter if you are one of those brick-and-mortar retailers...

“Outdoor Retailers Give Customers Their Expertise for Free. Should They? – Here’s how shops can monetize non-paying customers who just want free information” by David Gladish via Outside Business Journal

by admin | Oct 22, 2022 | Customer Loyalty, Customer Service, Industry, Outdoor, Retail Strategy

Photo: Nikola Stojadinovic/Getty If you’ve ever worked in outdoor retail, you are probably all too familiar with a particular customer. They come in, use up your time and expertise to gain product knowledge and find the proper fit, subtly (or not so subtly) take a...

“Transactional reward programs are easy, but do they build customer loyalty?” by Tara Kirkpatrick via Retail Wire

by admin | Aug 25, 2022 | Brick & Mortar, Community, Customer Loyalty, Debate, Retail Strategy, Retail Technologies

Another day, another retail loyalty program launch. Bath & Body Works earlier this week debuted its “new” rewards program, which was soft-launched in July after it began testing in March. Bath & Body Works joins a slew of retailers and brands,...

“4 Tips to Help Your Business Sell More Gift Cards” by Joe Keenan via Total Retail

by admin | Jul 7, 2022 | Community, Customer Loyalty, E-Commerce, Gift Cards, m-commerce, Resources, Retail Strategy

Consumer demand for gift cards, both physical and digital, continues to rise. According to the Gift Cards – Global Market Trajectory & Analytics report, the global gift card market is forecast to reach $1.4 trillion(USD) by 2026, growing at a compound...