Below you will find helpful and relevant articles that we carefully curate for the benefit of our B.R.A. Retail Members almost every day. Be sure to scroll through the most recent article or use the Search/Lookup feature to find topics and keywords related to articles that may help you to lower costs, increase margins or create more remarkable customer experiences.

“How To Use Email Marketing To Increase Retail Sales In December” by Bob Phibbs (the Retail Doctor)

by admin | Nov 27, 2021 | E-Commerce, Holiday, Resources, Retail Strategy

Are you looking for how to use email marketing in December to lure holiday shoppers back to your store again and again? You’ve come to the right place for ideas. Customers are out there shopping for a once-in-a-generation spending spree, but how focused are you...

“How to Create One Connected System for your Retail Store” by RICS Software (BRA Supporting Vendor Partner)

by admin | Nov 5, 2021 | Associate Members, E-Commerce, Point of Sale, Resources, Retail Strategy

As businesses grow, the importance of system integration grows with it. Without it, you lose time and money. System integration is connecting software applications allowing them to talk to each other and act as one coordinated platform. Top retailers have found ways...

“Retailers Must Find a Way to Keep Pace With Emerging Instagram, TikTok Trends” by Adrien Nussenbaum via Total Retail

by admin | Oct 19, 2021 | E-Commerce, Retail Strategy, Social Commerce

In December 2020, a Scottish mailman named Nathan Evans uploaded a video to TikTok singing a 19th Century sea shanty called “Wellerman.” Within days, his rendition of a more-than-200-year-old song was shared worldwide, leading to countless online collaborations,...

“SQUARE AND TIKTOK PARTNER TO HELP BUSINESSES EXPAND THEIR REACH ONLINE” via Industry Resource

by admin | Sep 30, 2021 | E-Commerce, Industry, News, Resources, Retail Strategy

Square and TikTok announced a new integration that will make it easy for sellers of all types and sizes to reach new customers and grow their sales online. Square x TikTok enables sellers to send fans directly from TikTok videos, ads, and shopping tabs...

“5 Steps to Get Your Website in Shape for a Competitive Q4” by Jason Rosenbaum via Total Retail

by admin | Sep 27, 2021 | E-Commerce, Resources, Retail Strategy

Photo Credit: Getty Images With the holidays right around the corner, retail brands will be looking for ways to stand out in a crowded marketplace. They’ll have to look hard, because they’ll be facing unprecedented competition. Over the past year, many B-to-B-to-C...

“Why Contactless Payments Are the Future of Brick-and-Mortar Retail” by Bobby Marhamat via Total Retail

by admin | Jul 17, 2021 | E-Commerce, Point of Sale, Resources, Retail Strategy

Credit: Getty Images by dowell The future always promises uncertainty. That said, all indications are that contactless payments are ingrained in brick-and-mortar retail for the long haul. Without massive unforeseen disruption, the COVID-assisted trend towards...